October 16, 2014 – The Chicago Bulls and Advocate Health Care are teaming up to celebrate Breast Cancer Awareness month at tonight’s preseason game vs. the Atlanta Hawks at the United Center. This is the second consecutive year Advocate has sponsored a Bulls preseason game focused on Breast Cancer Awareness and its successful initiative, StoriesOfTheGirls.com.
“Breast cancer is the second leading cause of death among women with nearly 250,000 new cases expected this year. With one in every eight women being diagnosed with breast cancer - raising awareness about the importance of early detection is paramount in saving lives," said Kelly Jo Golson, Senior Vice President and Chief Marketing Officer of Advocate Health Care. “Authentic conversation about prevention, early detection, ground-breaking treatments and overall breast health is the focus of our website, Stories of the Girls.”
“The Bulls and Advocate have worked together for the last few years to improve the lives of those in need and to honor those who have conquered challenging medical circumstances. Teaming up with an organization like Advocate, a leader and expert in the field, provides us with a platform to educate and raise awareness for our fans,” said Michael Reinsdorf, President and Chief Operating Office of the Chicago Bulls. “I want to encourage all Bulls fans to wear pink to tonight’s game to acknowledge and honor those who have been affected by breast cancer.”
At tonight’s matchup, fans entering the stadium will receive a pink Advocate breast cancer t-shirt presented by Advocate. All Bulls players will be wearing special shoot around shirts featuring pink graphics.
Bulls.com and Bulls social media platforms will incorporate the theme with a pink washout. Fans can participate in the initiative by sharing photos of themselves wearing pink and tagging supportive tweets with #StoriesOfTheGirls and tagging @chicagobulls and @advocatehealth for a chance to win tickets to a future Bulls home game.
The team will “pink out” the United Center and Advocate Center with pink exterior lighting. In-game elements will also be pink, including the concourses, scoreboard graphics, lighting, video features, and interior and exterior digital signage. Bulls ambassadors, broadcasters, coaches and members of the Bulls Entertainment Network will also style in pink.
Prior to tip off, the Bulls will recognize three breast cancer survivors at center court as the game’s honorary captains and also preview a #StoriesofTheGirls video.
Tickets for tonight’s preseason game are on sale now and can be purchased at Bulls.com, the United Center and 1-800-4NBA-TIX.
