Chicago Bulls and Kia Motors America announce multi-year extension deal

Kia Motors designated as “The Official Vehicle of the Chicago Bulls” through 2014-15 season

February 6, 2012 – The Chicago Bulls announced today a four-year extension of its sponsorship agreement with Kia Motors America (KMA). This agreement designates Kia Motors as “The Official Vehicle of the Chicago Bulls” through the 2014-15 season. Per team policy, financial terms of the agreement were not disclosed.

“Kia is an important member of the NBA family of sponsors, a great friend to the Chicago community as a whole, and has been a valued Chicago Bulls Partner since 2006,” said Steve Schanwald, executive vice president of business operations for the Bulls. “We couldn’t be more delighted that our mutually beneficial association with this world-class brand will continue through the 2014-15 season.”

Kia Motors will continue to have two indoor Optima sedan displays on the United Center’s 100 level concourse at all Bulls home games. Kia Motors also will serve as a participating sponsor for the team’s Latin Night on Monday, March 12 and as the presenting sponsor for a future community event this season.

“With Kia’s U.S. market share at an all-time high, we are more focused than ever before on continuing to raise the brand’s profile with highly visible strategic partnerships,” said Michael Sprague, vice president, marketing & communications, KMA. “Enhancing our presence in professional basketball as the Official Vehicle of the Chicago Bulls through the 2014-2015 season will allow us to reach the team’s passionate fans and continue our momentum.”

Kia Motors has been a sponsor of the Bulls for the past six seasons.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – For media information, including photography, visit