New Bradley Center Scoreboard System

Untitled Document

Fact Sheet


The Bradley Center Sports & Entertainment Corporation has selected Texas-based TS Sports to produce a state-of-the-art, custom-designed video scoreboard and entertainment system to be installed at the Bradley Center for the 2010-11 season. The $3.2 million, center-hung scoreboard - with three times the display space of the Center's current scoreboard - will feature 12 high-resolution video panels. The panels will allow for brighter colors, sharper images, more exciting special effects and expanded game stats and sponsor messages to dramatically enhance the fan experience.

The new scoreboard will replace the Sony JumboTron that has hung at the Bradley Center since 1995. The 15-year-old JumboTron is one of the oldest scoreboards still in operation at an NBA facility.



2010 TS Sports/Lighthouse Scoreboard

1995 Sony JumboTron

Display Space

  • 2,662 square feet
  • 947 square feet


  • 29 feet tall
  • 32 feet wide
  • 50,000 pounds
  • 25 feet tall
  • 29 feet wide
  • 38,000 pounds


  • 12 video high-resolution panels, including three wrap-around LED marquees
  • 4 standard-resolution panels
  • 8 low-resolution graphic displays

Main Screens

  • 21 feet wide
  • 12.6 feet high
  • 264.6 square feet per side
  • 552,960 pixels per side
  • 12.8 feet wide
  • 9.6 feet high
  • 123 square feet per side
  • 37,632 pixels per side

Total Pixels

  • 3.5 million
  • 229,880

Other Facts & Figures

  • The new scoreboard will be custom-designed for the Bradley Center, with input from Bradley Center staff and its tenants - the Milwaukee Bucks, the Milwaukee Admirals and Marquette University. The scoreboard will be used for all athletic events, as well as select shows, concerts and community events.
  • Virtually every viewable surface on the new scoreboard will have the ability to change during an event to deliver live game video, game scores, game and player statistics, the play clock, animated graphics, sponsor messages, video and more.
  • The $3.2 million cost includes a new hoist, custom-designed operating software and video production technology. Some of the funding for the new system will come from a recently approved $5 million state bonding grant.
  • New scoreboard components will be built and assembled this summer and installed before the start of the 2010-11 season. The Bradley Center will hold a public unveiling when the scoreboard is in place.
  • TS Sports has developed scoreboards and lighting display systems for sports and entertainment venues across the country, including the American Airlines Center in Dallas and The Ohio State University. The Bradley Center scoreboard was designed by Virginia-based Anthony James Partners and incorporates state-of-the-art LED displays by Lighthouse Technologies.

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