Weatherproof® and the Bucks Announce New Partnership
Fans braving the elements at all upcoming home games will have the chance to be rewarded with cutting-edge cold weather apparel
Winters in Milwaukee can be harsh, but only if you’re not properly outfitted to face the elements. Weatherproof®, the newest addition to the Bucks’ growing roster of corporate partners, will be giving fans the chance to take home water-, cold- and wind-resistant apparel at all upcoming Bucks home games.
As part of a new corporate partnership, Weatherproof® will have a visible presence throughout the BMO Harris Bradley Center at all Bucks home games, beginning with tonight’s matchup vs. Minnesota (7:30 p.m. tip). The highlight of the deal involves a rebranding of the Bucks’ famous triple-barrel T-shirt gatling gun, the only one of its kind in the NBA, which is capable of sending 120 shirts into the crowd in a matter of seconds. While fans around the league are accustomed to flying T-shirts, Bucks fans will now see team-branded apparel from Weatherproof’s cold-weather line 32° Heat flying their way, including thermal base-layer shirts, down vests, and even down jackets with a retail value of over $100.
“With this new partnership, the Bucks are pushing the envelope in terms of corporate partners providing unprecedented value to fans,” Bucks President Peter Feigin said. “We couldn’t be more thrilled to welcome Weatherproof® to the Bucks family, and look forward to outfitting our fan base in their state-of-the-art apparel.”
In addition to the Weatherproof®-branded T-shirt cannon, the deal will also involve in-arena signage, and a presence on Bucks.com and in team broadcasts. Weatherproof® will also be keeping the Bucks staff warm this winter by outfitting all team employees in their cutting-edge gear.
“The phrase ‘warming up the crowd’ has taken on a totally new meaning with our partnership with the Bucks,” said Eliot Peyser, CEO of Weatherproof®. “Who needs another oversized T-shirt to add to their pajama rotation? It’s time to raise the bar and give the fans real value. The Bucks are a hot team, and while the organization takes care of its fans inside the arena, we want to keep Bucks Nation warm when they head outside into the elements.”
Weatherproof®, a leading apparel manufacturer, is a division of David Peyser Sportswear. The company’s value-driven tradition has helped forge incomparable relationships with retailers and consumers. Beginning in 1992 with outerwear for men, Weatherproof® has flourished into a branded label with divisions catering to diverse lifestyles. The launch of 32° Weatherproof® came in 2008, adding a collection of active outerwear geared for department and specialty activewear shops. The collection features water-resistant, cold-resistant and wind-resistant jackets that utilize the latest fabric technologies available.