Milwaukee Bucks Unleash ‘Fear the Deer’ Digital Collectibles Experience for Fans

First 20,000 fans can claim a FREE digital collectible poster at Fiserv Forum when the Bucks tip-off against the Clippers on April 1

-- A Special Auction celebrating Milwaukee’s NBA Championships begins April 8th. Fans can bid on an ultra-rare Digital Collectible redeemable for a custom-made Championship ring --

The Milwaukee Bucks are launching a fan-focused Digital Collectibles experience known as “Fear the Deer NFTs.” Designed in partnership with NFT marketplace and distribution platform Sweet, the collection will allow Bucks fans access to the next generation of sports memorabilia.

Those in attendance at the Bucks vs. Clippers game at Fiserv Forum on Friday, April 1st will be given the opportunity to claim a free Digital Collectible poster (while supplies last) and start their Fear the Deer NFT experience.

This latest program from Sweet pushes the boundaries of how sports fans can interact with their favorite teams. Moreover, as this Fear the Deer NFT experience continues to unfold, fans will receive access to new collections, exclusive digital merchandise and the ability to unlock real-world benefits and other rewards to augment their experience.

One of the first collections to be rolled out by Sweet and the Bucks, dubbed the “Championship Collection,” includes three exclusive pieces, each commemorating the 2021 NBA Title win.

The team will unveil and auction two limited series of Rare NFT Rings that pay tribute to the Bucks’ 1971 and 2021 Championships. Limited to just three NFTs for each Championship year, the auction for the Championship Rings will start at 8 a.m. CT on April 8, and will run through Sunday, April 10 at 8 p.m. CT at fearthedearnfts.com.

Additionally, on Friday, April 8, the Bucks will auction two 1-of-1 Ultra Rare NFTs featuring the team’s two NBA Championship Rings. With the NFT, the winning bidder for these digital collectibles will also receive a physical Championship ring, produced by Jason of Beverly Hills, resembling the ring that was given out in that Championship year, provided they hold the NFT on June 30, 2022.

With NBA fans clamoring for a piece of the digital collectible action, Fear the Deer NFTs gives Bucks fans an opportunity to collect, trade, and own digital collectibles focused on the team they love to cheer for.

Fear the Deer NFTs will be available, first-and-foremost, to fans who attend Bucks home games throughout the remainder of the 2021-22 season. For those who can’t make it to Fiserv Forum to collect each game-issued collectible, these may become available in limited quantities at fearthedeernfts.com, as well as secondary markets, providing an opportunity for fans to acquire the collectibles they weren’t present to collect.

“Bucks fans are next-level when it comes to their team and they’re going to love the opportunity to create their own digital shrine to the team,” said Bucks Chief Marketing Officer Dustin Godsey. “Fear the Deer NFTs is something that will grow over time, and we’re excited for fans to be able to expand their love for the Bucks from the home court to the digital realm.”

NFTs are increasingly being used in the sports world as digital extensions of the physical memorabilia fans have always craved and collected. A growing number of leagues and teams are turning to digital collectibles to give rare and unique opportunities to fans who want to own the moment or commemorate their game experience. With plenty of reasons to celebrate and a roadmap of digital collectibles to unleash, fans can start their Championship Collection with a free poster (while supplies last), then continue to purchase the NFTs in this collection as they release and begin populating and curating their personalized Fear the Deer NFT experience.

“NBA teams and players are becoming increasingly involved in NFTs,” said Tom Mizzone, CEO of Sweet. “We're excited about our collaboration with the Milwaukee Bucks, and we’re thrilled to help them create a new way for their fans and collectors to own and interact with digital goods both online and in the virtual world.”

About Sweet

New York-based Sweet is a highly flexible, Non-Fungible Token (NFT) platform and marketplace used by top creators, sports, entertainment, and consumer brands worldwide. Sweet delivers immersive NFT programs driving revenue, consumer engagement, and gamified experiences reaching both sophisticated and novice NFT collectors in ways never before possible. For more information, please visit: https://sweet.io/