The family-owned, Wisconsin-based distributor and America’s leading brewer share a mission to build meaningful connections with sports fans and enhance the in-arena experience
Beechwood Sales & Service and Anheuser-Busch are proud to announce a new marketing partnership with the Milwaukee Bucks. With this multi-year sponsorship, Beechwood Sales & Service and Anheuser-Busch will become the exclusive beer and hard seltzer sponsor, including non-exclusive sponsorship rights in the ready-to-drink canned cocktails category.
“Beechwood Sales & Service is excited to join Anheuser-Busch to make the game experience even more exciting for the thousands of Bucks fans and guests who visit Fiserv Forum on a regular basis,” said John Sheehan, President of Beechwood. “We have a long history with the Milwaukee Bucks as business partners and supporters of the franchise, and we are honored to expand this partnership with this new sponsorship.”
As part of the partnership, fans 21+ can expect to see exciting in-stadium activations led by Michelob ULTRA such as concourse level activations, retail displays across the state featuring Bucks logos, the extension of Michelob ULTRA Courtside campaign, and custom digital content across a variety of social platforms.
“We’re proud to work with locally-based Beechwood and Anheuser-Busch to bring a premier experience to Bucks fans and event goers at Fiserv Forum and to visitors throughout Deer District,” said Bucks and Fiserv Forum President Peter Feigin. “This exciting partnership brings the full fan experience to Fiserv Forum and we’re thrilled to be entering a new era alongside Beechwood and Anheuser-Busch.”
“The Bucks fanbase has always been passionate, and the team has been an exciting franchise to watch over the years,” said Matt Davis, Head of Sports Marketing, Anheuser-Busch. “We are excited to join the Bucks and our partners at Beechwood Sales & Service as they continue to grow and elevate the game-night experience for fans and strengthen our local connections within the Milwaukee area and the entire state of Wisconsin.”
About Beechwood Sales & Service
Beechwood Sales & Service employs more than 300 people throughout the state of Wisconsin. Acquired by the Sheehan family in 1987, the company has experienced consistent growth throughout its 35-year history. Beechwood provides sales and service to retail customers throughout the state of Wisconsin from offices located in New Berlin, Madison, Green Bay, Menomonie and Wausau.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, and Michelob ULTRA, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.