Bucks Logo and Nickname
What's in a name?
May 22, 1968, was the day when Milwaukee’s second professional basketball team finally got a name - the Milwaukee Bucks. More than 14,000 fans participated in a contest to name the team. Records show that R.D. Trebilcox of Whitefish Bay, Wis., was one of 45 people who suggested the name ‘Bucks.’ He saw bucks (male deer) as being spirited, good jumpers, fast and agile. For his efforts in helping Milwaukee’s entry into the professional sports world gain an enduring nickname, Mr. Trebilcox won a new car.
(1968-1993) - The original logo featured a caricature of a buck wearing a sweater emblazoned with the letter 'B' and spinning a basketball on one hoof while sitting atop the words 'Milwaukee Bucks.'
(1993-2006) - This logo was first introduced in May of 1993, following the 25th Anniversary season. It depicted an aggressive, frontal view of the head and shoulders of an eight-point white tail buck (male deer) on a triangular back ground atop stylized Milwaukee Bucks lettering. The color scheme featured hunter green, purple and silver.
(2006-2015) - Prior to the 2006-07 season, the Bucks unveiled an updated logo and a new color scheme. The basic structure of their previous logo remained the same, but several areas have been enhanced. The wordmark "BUCKS" now includes a more rigid, etched font with a retaining shape to mirror the structure of the letters. The box that outlines the word "BUCKS" was altered, as well.
(2015-Present) - The centerpiece of the new brand is the new Buck emblem. The new Buck is only looking ahead, an imposing figure determined and focused on the path in front of him. Several features chronicle the transformation of the team into an undeniable force:
- 1. An expanded rack (from 8 to 12 points) showing the maturation of the Buck, and underlining the point that he has become an even greater force.
- 2. The basketball feature in the negative space between the antlers.
- 3. The M Shape within the chest chevron as an homage to Milwaukee
- 4. With hard edges that appear almost cut from metal, and industrial but classic proprietary font juxtaposed against the curvature of the logo represents a symbolic union of urban and rural Wisconsin.