Bucks Host 5th Annual Jam Master Jay Back to School Bash for Milwaukee Students
In preparation for the upcoming school year, the Milwaukee Bucks joined hip-hop legend DMC of the groundbreaking group Run-DMC for the fifth annual Jam Master Jay Back to School Bash. The event welcomed approximately 300 Milwaukee students in grades three through to 12 to the lawn in front of the Bucks front office to shop for school supplies and be treated to a show from Bucks entertainers – including mascot Bango, the Rim Rockers and Hoop Troop as well as special motivational speeches by DMC and the FOX Sports Wisconsin Youth of the Year, Anthony LaPoint.
This year’s Back to School Bash celebrated students from five organizations – Running Rebels, Operation Dream, Journey House, The Dominican Center and City on a Hill – who earned an invite to today’s event by completing community service, job training or academic enrichment this past summer. Students received a brand new Bucks backpack courtesy of Gruber Law Offices, a fresh haircut or hairstyle from Gee’s Clippers, new adidas shoes from Clicks shoe store and dinner courtesy of Pick ‘n Save and the Brown Bottle.
“It’s completely inspiring,” said Dr. Michele Bria, CEO of Journey House Center of Family Learning and Youth Athletics. "Many of our kids don’t have the resources for the backpacks, haircuts or shoes… and the Bucks hosting us brings lots of smiles to the faces of our kids and parents.”
Darryl “DMC” McDaniels, Joseph “Run” Simons and Jason “Jam Master Jay” Mizell made up the group Run-DMC, which was founded in 1981. Over the years, the “Kings of Hip-Hop” have sold over 230 million records worldwide. They were the first rap group to have an album certified Gold with their self-titled record in 1984, and they were inducted into the Rock and Roll Hall of Fame in 2009.
“This is about touching these kids on the inside and letting them know that whatever it is, that whatever gifts and talents they have… can be accelerated if they get an education,” said DMC.
Jam Master Jay was Run-DMC’s DJ, and he helped define not only the sound of the band, but also the iconic styles of black hats and adidas shoes that became a trademark look for the group. Jay’s life tragically came to an early end in 2002, and DMC started the Back to School event with gear provided by adidas to honor Jay’s legacy, to remember the positive outlook he had on life, and to reinforce that attitude in the lives of local youth. Milwaukee was one of Jay’s favorite places to visit.