Damian Lillard encourages all youth to Show Up, Work Hard and Be Kind through his RESPECT program originally launched in the 2012-2013 season when he was an NBA rookie.
Lillard is now focusing his efforts to inspire ongoing, respectful behavior among youth by partnering with three Portland-Area High Schools – McDaniel, Parkrose and Roosevelt.
Throughout the year, teachers and counselors will be empowered to reward students who have embodied the principles of RESPECT with Blazers game tickets in the Lillard Timers section; Lillard-signed items, Respect merchandise; and other special giveaways.
- SHOW UP - Arriving on time each day ready to engage and learn shows respect for your family and teachers
- WORK HARD - Working hard and doing your best shows respect for yourself and your future
- BE KIND - Being kind, showing respect and valuing the differences in others.
Over the course of the program at these schools, Damian has hosted all school RESPECT assemblies, surprised students by stopping by the schools to check in on their progress, and even hosted a roller skating party to reward leaders at each school. He also regularly seeks student feedback to ensure the program is most effective.
Check back here for updates throughout the school year.