Damian Lillard encourages all youth to Show Up, Work Hard and Be Kind. Through his RESPECT program, originally launched in the 2012-2013 season when he was an NBA rookie, he encourages youth to show respect for all people.

  • Show Up – Arriving on time each day ready to engage and learn shows respect for your family and teachers.
  • Work Hard – Working hard and doing your best shows respect for yourself and your future.
  • Be Kind – Being kind, showing respect and valuing the differences in others.

Lillard is now focusing his efforts to inspire ongoing, respectful behavior among youth by partnering with three Portland-Area High Schools – Madison, Parkrose and Roosevelt - during the 2018-19 school year. Throughout the year, teachers and counselors will be empowered to reward students who have embodied the principles of RESPECT with tickets to Trail Blazers games; Lillard-signed items, Respect merchandise; and other special giveaways.

Last season, Respect kicked off the school year with all school assemblies. Damian welcomed students back and shared his hopes for this season. Six students were honored for being examples of Respect in their school communities.

Then in January, Damian surprised students at both schools by stopping by to check in on the progress of the program and gather feedback from student leadership groups about their hopes for the remainder of the school year.

Students and staff from both high schools were chosen as leaders in their school's programs this year and were invited to the Practice Facility for a private tour led by Damian. They had an opportunity to shoot hoops on the court and received swag.

Check back for updates throughout the school year and keep being respectful!


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