Partner with the Trail Blazers

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For 25 years, Biofreeze was the secret weapon clinical professionals and athletes trusted to provide cold therapy pain relief for aches, pains and sore muscles. After expanding to a B2C brand, Biofreeze utilized professional sports and marathon partnerships to introduce the brand to consumers. As the only NBA team in the Pacific Northwest, a region known for prioritizing healthy and active lifestyles, the Trail Blazers provided a unique yet compelling platform for Biofreeze to accomplish its objectives.

In 2018, Biofreeze joined the fabric of Rip City as the first official jersey patch partner of the Trail Blazers. After announcing the partnership via an experiential stunt that engaged the Portland community, the Biofreeze brand logo found a home on all editions of the Trail Blazers game jerseys and other equipment.

Given the Trail Blazers are one of the only professional sports franchises who own all of its media channels, the Trail Blazers and Biofreeze are able to strategically cross in-arena experiences, TV broadcast, radio, streaming and social media during games to create holistic platforms that reach fans wherever they are. The partnership features a robust mix of media assets to deliver brand messaging and align with performance. It also includes an array of trial-based initiatives, allowing fans to experience the product benefits for themselves. Finally, the Trail Blazers collaborate with Biofreeze to create custom retail activations ranging from purchase incentives to sweepstakes featuring VIP experiences like a meet & greet with Damian Lillard, helping garner incremental display activity to ultimately drive significant sales lifts.

As a partner with the Portland Trail Blazers since 2014, DTNA has raised awareness of its U.S. Headquarters presence in Portland, grown employee engagement and given back to the region through environmental stewardship, all while driving innovation in the commercial transportation industry.

DTNA’s Threes for Trees program was designed to create awareness around the DTNA brand and to make a positive impact on the local environment. For every three-pointer scored by the Trail Blazers during the season, DTNA has donated three trees to Friends of Trees to be planted in the community. Each spring, DTNA employees and Trail Blazer players team up to plant trees in the Sandy River Delta, referred to as the Trees Planting Day. Since its inception in 2014, DTNA has supported the planting of over 30,000 trees in the Portland area.

In the Moda Center, DTNA has sponsored the Daimler Three House, a prime viewing section of the arena. Those sitting in the Three House track the three-point shots completed each game while cheering on the team.

The Trail Blazers also partner with DTNA to host an annual "Employee Night" at Moda Center. The 2,500-person event provides an opportunity for DTNA employees and their families to enjoy a fun evening of games, activities and an opportunity to meet Trail Blazers players.

This partnership has allowed DTNA to achieve its three main goals: educate, engage and impact. It has educated Trail Blazers fans that DTNA is a global transportation company with local roots, that the company is making a positive impact through innovative mobility solutions. It has engaged employees and made them feel proud to be an employee of the organization. And, it has benefitted the local environment with a community platform that resonates with both Trail Blazers fans and the Portland community.

As the official credit union of the Portland Trail Blazers since 2017, First Tech Federal Credit Union strives to leverage the partnership by amplifying its reach to new and existing members on the cutting-edge. The partnership’s initiatives include signage and activations in-arena, on broadcast, on social media and exclusive member events with the ultimate goals of raising brand awareness, increasing membership from select employee groups and educating youth on financial literacy.

First Tech and the Trail Blazers created a co-branded credit card, referred to as the Affinity card. The Affinity card provides exclusive discounted tickets to games, shows and performances at the Rose Quarter, and a discount on everything at Rip City Clothing Co. in Moda Center all season long.

To educate youth on financial literacy, the Trail Blazers and First Tech created the Blaze’s Trail Savers program, offering an exciting and informative path for youth to learn finance basics. Youth are introduced to saving, investing, income and careers, while virtually playing games and hanging out with Blaze the Trail Cat. Additionally, First Tech provides students exclusive student loan refinancing options.

During games, fans are engaged with First Tech through a new timeout promotion, where one fan can Score Cash for Student Loans and win $10,000 toward their student loan debt. Additionally, fans engage with First Tech in-arena with the First Tech Block Party section, where employees and guests track player’s blocks throughout the game, and with the First Tech Honorary Captain recognition, where a child goes on the court and meets the team captains before the start of each home game.

Overall, the Trail Blazers and First Tech Credit Union partnership has proven successful with its increase in memberships. Specifically, First Tech has issued more than 10,000 co-branded credit cards in less than two years of the partnership and looks to continue this significant increase in membership.

The Portland Trail Blazers and Fred Meyer teamed up in 1979. Fred Meyer then became the exclusive grocery partner of the team in 2016 to further extend its regional brand affinity, increase sales, and positively impact the local community. This mutually beneficial partnership allows company goals to align, such as our commitments to community and sustainability. To achieve the goals of the partnership, the Trail Blazers and Fred Meyer engage with fans via in-arena signage, fan promotions and experiences, broadcast, social media, and community events.

The Fred Meyer brand is present throughout the arena, including the naming rights of the 300-level at Moda Center, referred to as the Fred Meyer 300 Level, Fred Meyer sign making stations for in-game fans, branded thundersticks for fans to use during free throws, and additional signage throughout the arena.

Fred Meyer sponsors discounted ticket packages for families via Family Nights and students via the Blazers Student Pass. The Blazers Student Pass presented by Fred Meyer allows students to access last-minute Trail Blazers tickets to select home games for as low as $10, helping students have a fun study break at affordable prices. Each student who attends a game using the Blazers Student Pass is then awarded with a Fred Meyer coupon.

Fred Meyer and the Trail Blazers are committed to taking the partnership beyond the arena by impacting the community. The Trail Blazers and Fred Meyer host several large-scale recycling events, referred to as the Fred Meyer Green Days. Fans can bring items that are hard to recycle, such as Styrofoam and electronics, ensuring proper disposal of with the environment in mind. Furthermore, Fred Meyer and the Trail Blazers host an annual winter coat drive, asking fans to donate new or gently used coats to support hundreds of local youth and each year a Trail Blazers player visits a Fred Meyer to help local youth shop for a new winter coat.

Finally, Fred Meyer hosts Trail Blazers players several times each season at a local Fred Meyer store to sign autographs and take pictures with hundreds of eager fans.

The partnership allows the Trail Blazers and Fred Meyer to work collaboratively to drive foot traffic to Fred Meyer stores and increase sales year over year.

The Trail Blazers and Moda Health joined forces in 2013 with the goal of building healthier communities throughout Oregon. The two organizations aligned as the Trail Blazers look to positively impact underserved youth and families and Moda Health is passionate about helping people on their journey to be better while also impacting communities it serves beyond healthcare.

As the arena’s first naming rights partner, Moda Health leveraged the partnership as an opportunity drive brand awareness after rebranding from ODS Health. Additionally, the Trail Blazers and Moda Health work together on various partnership initiatives throughout the year to positively impact the community and state of Oregon.

To tip off the season, Moda Health and the Trail Blazers host the annual Rip City Rally, a week-long tour throughout Oregon with games, giveaways, Trail Blazers personalities and Moda representatives. The Rip City Rally teaches youth about healthy lifestyle choices, generates excitement for the upcoming season and brings communities together to showcase the Trail Blazers as “Oregon’s Team.”

During the season, Moda Health and the Trail Blazers partner on the Moda Assist Program. For each assist the team distributes on the court, Moda Health and the Trail Blazers contribute $20 toward building an all-abilities playground in a deserving Oregon community. Three communities are selected as finalists and fans have the opportunity to vote for the donation recipient. The voting campaign is promoted across all Trail Blazers channels, driving more than 80,000 votes each season.

Furthermore, Moda Health utilizes the Trail Blazers partnership to help educate fans at Trail Blazers games on specific health initiatives and spotlight nonprofits making an impact in the community with the Moda Health Months initiative. Moda Health and the Trail Blazers also collaborate to present the Plum Tasty food station in the Moda Center concourse, providing fans with fresh, locally-sourced, healthy food options.

Overall, the exposure and engagement from the partnership has generated a consistent increase in awareness, trust and confidence toward the Moda Health brand. Moda Health has also successfully utilized partnership experiences and hospitality assets to support B2B sales outreach and account management.

The Portland Trail Blazers and Toyota have had a long-standing partnership, with the ultimate goal of leveraging the Trail Blazers brand to increase Toyota’s brand awareness in the Portland community and drive Trail Blazers fans to local Toyota dealerships. Since 1982, Toyota has utilized the Trail Blazers arenas, parking garages, in-game experiences and its widespread local and national platform to accomplish its business goals.

With support from iHeart Media, Toyota engages with fans through fun contests, activities and unique giveaways. Most prominent is the top-performing in-game activation, the Toyota Half-Court Shot. One lucky fan has the chance to drive home a brand-new Toyota vehicle, courtesy of your local Toyota dealer, if they are able to make a half-court shot during a timeout.

Toyota branding sits prominently throughout the Garden Garage located on the Rose Quarter campus and attached to Moda Center and on the court via signage. With the Garden Garage capacity at over 1,000 parking spots and Moda Center capacity at 20,000 people, thousands of fans each game are exposed to the Toyota branding. Also, within Moda Center, fans cannot miss the permanent vehicle display on the concourse.

Before each game broadcast on NBC Sports Northwest, thousands of fans are exposed to branding and a vehicle with the Toyota Pregame Show hosted by Trail Blazers personalities Michael Holton and Jordan Kent.

Furthermore, Toyota engages digitally with fans on the Trail Blazers mobile application, exposing the brand to over 77,900 unique users. Each month, fans can vote on their top Trail Blazers play using the mobile app for a chance to win an autographed jersey, driving users to the app and increasing Toyota’s brand awareness and exposure.

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