PORTLAND, Ore. (December 4, 2023) – The Portland Trail Blazers and Celsius Holdings Inc. have reached a multi-year partnership agreement making CELSIUS ® Essential Ene rgy the Official Energy Drink of the Trail Blazers. As part of the partnership,concession stands throughout Moda Center, including the brand-new, frictionless stands, will feature a variety of CELSIUS® flavors available for purchase throughout Trail Blazers games and other events.
Other elements of the partnership include signage throughout the Rose Quarter campus, on-court promotions and the opportunity for CELSIUS ® activations during Trail Blazers events.
"We’re excited to bring CELSIUS on as an official partner of the Trail Blazers,” said Rebecca Durham, Portland Trail Blazers Director of Partnership Activation. “They are a rapidly growing brand with high-quality products, and we’re thrilled to bring them into Moda Center for all of Rip City to enjoy.”
A disruptor in the rapidly growing performance energy space, CELSIUS® Essential Energy, is a better-for-you, premium alternative to traditional energy drinks. Made with proven, premium ingredients, 7 Essential Vitamins and zero sugar, CELSIUS® was created to help people LIVE FIT, exceed their goals, and elevate their everyday lives.
ABOUT THE PORTLAND TRAIL BLAZERS
Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by the late Paul G. Allen in 1988. The team's rich heritage includes 37 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughout Oregon and Southwest Washington where they live, learn and play. Portland is the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, Moda Center, is the first existing arena to earn LEED Platinum Certification in 2019 after receiving LEED Gold Recertification in 2015 and becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The team is also one of the founding members of the Green Sports Alliance. For more information, visit trailblazers.com.
Celsius Holdings, Inc. (Nasdaq: CELH), is a global consumer packaged goods company with a proprietary, clinically proven formula. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS energy drinks offer proprietary, functional, essential energy formulas clinically-proven to offer significant health benefits to its users. CELSIUS energy drinks are backed by six university studies that were published in peer-reviewed journals validating the unique benefits provided by them. For more information, please visit: https://www.celsius.com