ORLANDO – Inspired by the history of Orlando, its fans and its "orange" roots, the Orlando Magic’s City Edition uniform was unveiled tonight at NBA Experience at Disney Springs with Magic players donning the freshly unveiled 'uni' exclusively for the Magic's season ticket holders (photo link above). Walt Disney World Resort is the Orlando Magic's uniform branding partner and, similar to the team’s other uniforms, the City Edition uniform will carry the Walt Disney World Resort logo.
The City Edition uniform uses orange and the "ORL" as its central focus, representing pride for The City Beautiful and the energy of its fans through the color orange.
Orlando is famous for its sunshine and history of its citrus. The Magic’s City Edition uniform celebrates that history with the color orange. Orange combines the energy of red and the happiness of yellow; is associated with sunshine and the tropics; and represents enthusiasm, determination, and success.
From its very early beginnings, orange has been a part of Orlando – from sunshine, to orange groves to Orange County to Orange Ave., it’s the color thread that intertwines the fabric of this city, its people and this team.
The uniform keeps the iconic symbol for the Magic over the years featured in orange on the side of the shorts. Once again, the City Edition breaks from the team’s pinstripe tradition for a unique take on the team and its city's orange roots. The uniform will debut at the Nov. 29 game when the Magic host the Toronto Raptors.
This is the fourth and final uniform in the Magic's collection this season. The team most recently unveiled a modern take on tradition of the throwback to the past with its Statement uniforms, featuring splashes of the team's classic pinstripes on the shorts and jersey. The other uniforms include Icon and Association. The uniforms were developed through a collaborative effort between the NBA, its players and Nike.
The City Edition uniform for each team honors the city and its fans and will change each season. From the person who sits on the floor to the last person in the upper deck, the passion that comes from the fans is unmatched and the history and tradition of each city is truly unique.