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USA Basketball delivers huge ratings for NBC

POSTED: Aug 14, 2012 3:50 PM ET

Official release


Kevin Durant, Carmelo Anthony, LeBron James and Kobe Bryant celebrate their Olympic gold medal.

— The USA Basketball men's and women's teams gold medal games deliver huge ratings drew big viewership numbers for their gold medal games on NBC -- with 12.5 million viewers for the men, and 10.2 viewers for the women -- helping propel NBC Sports to record numbers throughout the Summer Olympics in London.

The USA Basketball men's gold medal game against Spain averaged 12.5 million viewers and an 8.2 household rating on NBC , making it the most viewed and highest rated men's basketball gold medal telecast since 2000. The game more than doubled the average viewership for the men's basketball gold medal telecast in Beijing (6.0 million viewers).

On NBC Sports Network, the six USA Basketball men's games averaged more than 2.6 million viewers, up 81% versus the four game average on USA Network in 2008, including a high of 3.3 million viewers for the game against Argentina (8/6).

The USA Basketball women's gold medal game against France on NBC averaged 10.2 million viewers, up +73% versus the 2008 USA Basketball women's gold medal game on NBC (5.9 million viewers). The three USA women's games on NBC averaged more than 10 million viewers.

The women's team also performed strong for NBC Sports Network. The five games on the network averaged 1.24 million viewers viewers per game, +26% higher than the team's average on USA Network in 2008 .