NEW YORK — The National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) and United Wholesale Mortgage (UWM) today announced a multiyear U.S. partnership that makes UWM’s consumer-facing brand, Mortgage Matchup, the Official Mortgage Partner of the NBA and WNBA, marking the first-ever mortgage partnership for both leagues.
Mortgage Matchup, which offers consumers and real estate agents educational material around the homebuying and refinancing process, along with a searchable database of local independent mortgage brokers, will collaborate with the leagues on marketing and promotional activities to expand the reach of its platform, raising awareness around the benefits of partnering with a mortgage broker and making it easier for fans to access the resources they need when purchasing or refinancing a home.
“Our partnership with the NBA and WNBA marks a significant milestone for the Mortgage Matchup brand and our clients,” said Sarah DeCiantis, Chief Marketing Officer at UWM. “We are incredibly excited about this collaboration and the numerous possibilities it presents. The NBA and WNBA are sports powerhouses as well as a symbol of passion, excellence and elite experience – characteristics UWM and our partners bring to the mortgage process for borrowers. By joining forces, we aim to tap into the immense and diverse fan base of these two leagues to create authentic connections with basketball enthusiasts across the country. Our end goal is to empower borrowers and draw attention to the value and importance of having a mortgage broker as your advocate during the homebuying and refinancing process.”
“We are thrilled to welcome Mortgage Matchup as the Official Mortgage Partner of the NBA and WNBA,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media. “We look forward to working with UWM to reach fans throughout the biggest moments of the season.”
“The WNBA is excited to partner with United Wholesale Mortgage, a company that shares our vision for growing women’s sports and supporting women’s basketball on all stages.” said Colie Edison, Chief Growth Officer, WNBA. “Our partnership is an opportunity to amplify the reach of women’s sports alongside the Mortgage Matchup brand.”
As part of the partnership, Mortgage Matchup will receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues’ official social and digital platforms. UWM has served as a partner of the Detroit Pistons since the 2021-22 NBA season, with its logo prominently featured on the team jerseys.
About UWM
Headquartered in Pontiac, Michigan, UWM Holding Corporation (UWMC) is the publicly traded indirect parent of United Wholesale Mortgage, LLC (“UWM”). UWM is the nation’s largest home mortgage lender, despite exclusively originating mortgage loans through the wholesale channel. UWM has been the largest wholesale mortgage lender for 9 consecutive years and is also the largest purchase lender in the nation. With a culture of continuous innovation of technology and enhanced client experience, UWM leads the market by building upon its proprietary and exclusively licensed technology platforms, superior service and focused partnership with the independent mortgage broker community. UWM originates primarily conforming and government loans across all 50 states and the District of Columbia. For more information, visit uwm.com or call 800-981-8898. NMLS #3038.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams and entering its 28th season in 2024, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content, and community and youth outreach programs, the league celebrates and elevates the game of basketball and the culture around it. In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that has charted a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s partnership platform, the WNBA Changemakers Collective, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc., and subsequent additions Google, U.S. Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing work regarding women’s and maternal health and voting rights, among other important societal issues.
