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The Washington Wizards won three Emmy’s at the 52nd Emmy Awards for the Capital Region, which is a part of the National Academy of Television Arts and Sciences (NATAS). A total of 83 different categories were awarded for broadcast excellence in the DC metropolitan area as part of the National Capital Chesapeake Bay Chapter. The National Academy of Television Arts and Sciences selects judges from the remaining chapters in the association, who are then asked to vote on the award recipients for each category. The “Journey” campaign created for the Washington Wizards 2009-2010 season, led by Kelly Nelson, Director of Team Marketing, and Executive Producer, for the Washington Wizards, and production company Blue Pixel, won for Best Commercial TV Campaign, Best Commercial TV Spot and Best Photographer Short Form.
“We wanted the marketing campaign to emulate the key characteristics of our brand,” said Washington Wizards Chief Marketing Officer Jane Taylor. “To win one Emmy is amazing, but three is outstanding.”
The “Journey” broadcast campaign focused on the Washington Wizards marketing slogan for the 2009-2010 season. The award winning entries featured two former Washington Wizards All-Stars, Caron Butler and Antawn Jamison, as well as current Washington Wizards players Andray Blatche and Mike Miller.
Entries for each of the 83 categories for the 52nd Emmy Awards for the Capital Region numbered at 718, with nine entries for the Best Commercial TV Spot, and three entries for both the Best Commercial TV Campaign and Best Photographer Short Form.
The winning entry for Best Commercial TV Campaign featured Executive Producer and Washington Wizards Director of Team Marketing Kelly Nelson, Producer/Director for Blue Pixel Tim Gordon, and Producer/Director for Blue Pixel Rick McNealy. Tim Gordon and Rick McNealy were also the Producers/Directors for the winning entries for Best Commercial TV Spot and Best Photographer Short Form.
The NBA’s Washington Wizards are owned and operated by Monumental Sports & Entertainment, which is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. The company also owns and operates the NHL’s Washington Capitals, the WNBA’s Washington Mystics, Verizon Center – the premier sports and entertainment venue in Washington, D.C., the Baltimore-Washington Ticketmaster franchise, and Kettler Capitals Iceplex - the training facility for the Washington Capitals. Monumental Sports & Entertainment also oversees the management of the Patriot Center arena at George Mason University.
Links to each TV spot are below from the Journey campaign: