Wizards Unveil New Logos and Uniforms
The Washington Wizards unveiled the team’s updated look featuring a red, white and blue color scheme today during a special event on the Verizon Center practice court. During the event, the team introduced two new logos as well as re-designed home and road uniforms in front of an audience that included the Monumental Sports & Entertainment ownership group, Wizards players, coaches and staff. Over 20 members of the Washington Bullets & Wizards Alumni Association, who participated in the program, were also in attendance.
The Wizards’ new red, white and blue coloration aligns the team with the other Monumental Sports & Entertainment properties, including the NHL’s Washington Capitals and WNBA’s Washington Mystics. The red, white and blue palette also recognizes the team’s home in the nation’s capital and helps reconnect the organization to its proud past.
“The updating of the Wizards uniforms and the introduction of several new marks has been a priority we have focused on with our partners at adidas and the NBA league office for the better part of the past year, and we are thrilled to showcase these efforts today,” said Wizards Executive Vice President of Business Operations Greg Bibb. “We are grateful to adidas and the league for their guidance and support on this project. Our new look pays homage to the past while pointing to an exciting future. Today marks another significant step forward for our team, our players, our staff and our fans.”
With the color shift, the team introduced two new secondary logos. One of the new marks is a lowercase “dc,” with the upright tip of the “d” opening as a hand--a direct link to the “i’s” in the former all lowercase Washington Bullets logo. The connection to the past mark is deepened by the hand reaching for a ball, which was a key element of the past script logo of the Bullets.
The other secondary logo is a basketball with the image of the Washington Monument integrated into its channels and a topped with a star, combining the game of basketball with a pair of iconic symbols of Washington, DC, and the United States of America.
“Our players love the new red, white and blue look and they’re looking forward to wearing the new uniforms to represent our city, our fans and our franchise,” said Wizards President Ernie Grunfeld. “It’s appropriate that the Wizards, Mystics and Capitals now share their colors and the goal of bringing a championship to Washington, DC.”
In addition to the two new secondary marks, the team also unveiled a modified primary logo. The refreshed “Wizards and moon” mark is highlighted by the new red, white and blue color scheme as well as a modified font and tweaks to the structure of the logo.
With a tip of the hat to a past uniform styling of the team, the Wizards’ new uniforms have also been redesigned in an effort to capture the spirit of the organization’s former “stars and bars” look. WIZARDS is displayed on the front of the home white jersey, while WASHINGTON appears as a wordmark on the red road jersey. Both wordmarks are framed by bars of red, white and navy. A ball dots the “I’s” in each wordmark and the Washington Monument is formed in the upright of the “d” and “h” respectively on the home and away jerseys. The new secondary logo that features the Washington Monument adorned with a star inside of a basketball appears on the center back neck of the jerseys, while the new “dc” logo is present on the shorts. A single iconic star will also be worn proudly on each side of the shorts, giving the overall uniforms a bold and dramatic impression of the spirit of the city the team represents.