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Behind The Scenes Of Warriors Media (Tweedia) Day
January 1, 2011
Always one of the most fun days of the year, the Warriors 2011 Media Day was a little extra special.
As usual, the Warriors practice facility was temporarily transformed into a multimedia hub
but this years event proved to be more interactive than any prior edition.
Also known as Tweedia Day, the event featured Warriors players using social media channels to connect with the fans.
Tweedia Day brought fans to the event and provided a level of access never experienced before.
Fans were able to tune into a live webcast on warriors.com and watch more than two hours worth of the event.
In that time, nearly every player on the roster was interviewed.
And by using the special hashtag #TweediaDay, fans were able ask questions that were answered both during the live webcast
and at the social media hub.
While some players were busy on social media channels, others signed autographs
posed for photographs
or conducted interviews.
During Media Day, the players were run through several stations.
And throughout the event, they recorded several promotional pieces that will be used during the upcoming season.
Comcast SportsNet Bay Area was on hand to film their spots that will be used to promote Warriors games this season.
Likewise, KNBR 680 conducted a few of their broadcasts on site at the Warriors Tweedia Day facility.
In one of the three photo stations, NBA photographer Rocky Widner directed the players in their poses.
In addition, each Warriors player was interviewed in a group setting by members of the Bay Area and national media.
For some veterans, participating in events like Media day is old hat.
But for the younger players, the event can be understandably overwhelming.
One of the more entertaining settings at Media Day is the green screen station.
This is where a lot of the Warriors in-game entertainment is filmed
and where the players displayed some of their other non-basketball skills.
Media Day wasnt exclusive to the players.
Warriors Head Coach Mark Jackson was there along with his coaching staff
as was one of the all-time greats whose likeness is the NBA silhouette.
Warriors Owner Joe Lacob was also in attendance to greet some of his players.
As usual, Media Day 2011 was quite the spectacle.
Whether you call it Media Day
or Tweedia Day
the event proved to be a great way to tip off the season.
Tweedia/Media Day provided a lot of laughs
but it goes without question that the team will be all business when the season begins on Christmas night.
For more on Media Day, visit Training Camp Central on warriors.com.