Golden State Warriors Debut “We Are Warriors” Television Commercials
First Airing This Morning On CSN Bay Area’s Broadcast Of NBA Global Games From Shanghai, China
“We Are Warriors” Commercials Feature Team’s Fans Participating Alongside Warriors Players

The Golden State Warriors are debuting the first “We Are Warriors” television commercial this morning during Comcast SportsNet Bay Area’s broadcast of the team’s game in Shanghai, China, against the Los Angeles Lakers, which airs live at 4:30 a.m. Pacific Time, the team announced today. The game will also re-air on Comcast SportsNet Bay Area tonight at 7:30 p.m. The first “We Are Warriors” commercial, titled A Little Help, features center Andrew Bogut and guard Kent Bazemore and Warriors fans and brothers Carlo Fiatarone, Gianni Fiatarone and Jimmy Fiatarone from Orinda, Ca. View A Little Help below.

The team will launch additional commercials, each featuring Warriors players and fans, throughout the 2013-14 season. In addition to Comcast SportsNet Bay Area, this year’s “We Are Warriors” commercials will be seen on various Bay Area television stations throughout the season, and can also be viewed on Warriors TV and the Warriors YouTube Channel.

The “We Are Warriors” marketing campaign was created last season and is based on the concept that we ALL are Warriors, and everyone contributes to the success of the team. For this season’s television commercials, the Warriors held an open casting call on August 23 at the team’s practice facility, inviting fans of all ages and types the opportunity to show how much they love the Warriors. Fans selected to participate in the team’s commercial shoot were able to work side-by-side with Warriors players on the court and in other various settings that the players encounter every day.

MUH-TAY-ZIK | HOF-FER, who developed and produced last season’s commercials, once again produced and developed this season’s commercials. This year’s campaign was directed by John Matejczyk and written by Josh Bogdan.

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