October 30, 2006
ORACLE Arena is the premier entertainment venue in Northern California, and the agreement will provide the world’s largest enterprise software company with a variety of sponsorship opportunities with the Warriors, including exterior and interior signage, VIP customer/partner hospitality and various other amenities.
ORACLE Arena will continue to be managed by Oakland-Alameda County Authority (JPA) and SMG. The JPA will be asked to approve the deal at its November 10 meeting.
The Denver-based Bonham Group, a nationally-respected marketing firm that specializes in arena naming rights procurement, was hired in 2004 and assisted in the process of securing this agreement. Additionally, Sign-A-Rama, a Florida-based signage company, has been hired to develop and produce the entire range of interior and exterior signage that will be affixed to ORACLE Arena.
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