Read To Achieve on MLK Day
January 23, 2013
The Golden State Warriors celebrated the Dr. Martin Luther King Jr. Holiday during their afternoon game against the Los Angeles Clippers with Warriors Read To Achieve Day, presented by ROSS Stores.
The Read to Achieve program is an interactive child literacy program conducted in partnership with public library systems, Bay Area schools, and local youth organizations. It is mainly comprised of reading time-outs and rallies that promote the love of reading and engages youth to actively read daily.
The day included multiple events throughout Oracle Arena that highlighted the fun and joy of reading as well as the remembrance of Dr. King and his message.
In addition to several Read To Achieve activities, the Glide Ensemble choir and band from Glide Memorial Church sung the National Anthem as well as a special halftime performance.
An original poetry piece honoring Dr. Martin Luther King Jr.’s legacy was shown on the arena’s jumbotron. The piece featured members and representatives of Youth Speaks, a leading nonprofit provider of spoken word poetry in the San Francisco Bay Area. You can view the video here: http://ow.ly/h4vJZ
In-game messages played throughout the game from Warriors Head Coach Mark Jackson and several players about what Dr. Martin Luther King Jr. Day and his iconic “I have a Dream Speech” has meant to them and their community. Videos are available here: http://ow.ly/h4xC9 & http://ow.ly/h4xEj
The players even wore MLK Jr. Day inspired shoes. Below are the shoes forward Carl Landry wore.
Guard Klay Thompson’s MLK Jr. Day inspired shoes.
For this year’s Read To Achieve Day, the Warriors and ROSS Stores hosted students and families from Greenleaf Elementary School in Oakland and the Alameda Boys & Girls Club.
The day started off with a special pre-game reading with the Warrior Girls and Clifford the Big Red Dog. The Warrior Girls read “Happy Birthday, Martin Luther King”, “Clifford’s First Snow Day” and “Martin’s Big Words”.
All the kids were excited and eager to participate in the readings. The Warrior Girls selected a few volunteers to help them read the stories.
After the reading, the kids received a host of Warriors goodies – Read To Achieve t-shirts (courtesy of ROSS Stores), Warriors book covers, books, and more.
The kids went on a special behind-the-scenes tour of Oracle Arena, which ended with them sitting courtside to watch the Warriors pre-game shootaround.
The kids could hardly contain their excitement as they watched their favorite players warm-up a few feet in front of them.
Carl Landry surprised a few of the students with a special meet and greet. He posed for photos, signed autographs, and explained to them the importance of Martin Luther King, Jr. Day.
Before tip-off, students from Greenleaf Elementary participated in a Read To Achieve pre-game book exchange with the Warriors players. Each player presented a student with a special book pack.
Following the book exchange, Guard Jarrett Jack addressed the crowd to thank them for another sellout game as well as remind them what a special day MLK Jr. Day is.
The Warriors also organized special prizes for the fans to enjoy. The first 200 fans that “checked-in” to the Warriors Home Game on Facebook received a Read To Achieve t-shirt, courtesy of ROSS Stores.
Clifford the Big Red Dog was there to help pass out t-shirts and take photos with his fans.
Fans continued to be surprised throughout the night with Read To Achieve t-shirt tosses and a ROSS “Lucky Row” giveaway, where the winners received a special Read To Achieve book pack.
At halftime the Warriors showed a special video highlighting the ROSS Rookie Reading Rally from earlier in the season. Following the video, Warriors Legend and Community Ambassador Alvin Attles took center court with members of the Alameda Boys & Girls Club and ROSS Stores Group Vice President of Real Estate Market Research Glen Boyer to thank ROSS Stores for partnering with the Warriors on the Read To Achieve program.
To cap off a wonderful afternoon, the Warriors beat the Clippers in a 106-99 victory. Guard Stephen Curry scored 28 points, shooting a perfect 4-4 on three-pointers and 4-4 on free-throws in the 4th quarter.
It was a very successful afternoon focused on the joy of reading and remembering Dr. King and his message. A very special thank you to ROSS Stores for making this event possible.