October 1, 2012
Limited Edition Warriors Muscle Milk Bottles Available Now
Muscle Milk celebrates start of the NBA season with release of limited edition Golden State Warriors bottle.
The Golden State Warriors and Cytosport, the largest sports nutrition company in the U.S. and parent company to Muscle Milk®, have announced a marketing partnership for the 2012-13 NBA season, and will release a limited edition bottle just in time for the start of the 2012-13 NBA season. The 14-ounce ready-to-drink bottle, available in chocolate flavor and featuring the Warriors official logo and colors, will be sold in retail outlets in and around the San Francisco Bay Area.
“The launch of the Golden State Warriors branded Muscle Milk bottle is a great way for us to build even more excitement for the start of the season,” said Warriors Chief Marketing Officer Chip Bowers. “We are always looking to align ourselves with the most respected brands in the market and look forward to this continued partnership with Muscle Milk to provide our fans with additional Warriors-branded products.”
The Warriors-branded Muscle Milk® bottle is part of a larger marketing partnership between Cytosport and the team that includes a variety of product and marketing elements to be activated throughout the Warriors regular season.
“This is a fun way we can activate this partnership locally and allow fans to show their support for their hometown team, “said Cytosport Vice President of Sports Marketing Chris Kildow. “We have a great relationship with the Warriors organization and we are excited to showcase the partnership throughout the upcoming season with this unique co-branded packaging.”