June 23 -- Electronic Arts announced Wednesday that Houston Rockets All-Star Tracy McGrady has been selected the new face of NBA Live 07, scheduled for release this fall under the EA Sports brand.

A six-time NBA All-Star, McGrady led the league in scoring by averaging 32.1 points per game in 2003, when he became the youngest NBA player to average 30-plus points per game since Bob McAdoo in 1974-75. McGrady finished 12th in NBA scoring (24.4 ppg) in 2005-06, and averaged 6.5 rebounds and 4.8 assists per game.

McGrady will serve as spokesperson and will be the center-piece of NBA LIVE 07 advertising, marketing and packaging in North America and several other countries around the world.

"Iíve always looked upon the EA Sports athletes as fan favorites so Iím honored to be named this yearís NBA Live 07 cover athlete and join the EA Sports family," McGrady said. "Each year there is tremendous anticipation around the league as players wait to see themselves in NBA Live and I feel like this year my virtual self plays more like me than ever before. This is as close to playing in the NBA as you get."

McGrady joins an exclusive list of superstar athletes previously featured on the cover of the best-selling NBA Live franchise, including Dwyane Wade of the Miami Heat (2006), Carmelo Anthony (2005), Vince Carter (2004), and Jason Kidd (2003).

This year NBA Live 07 will partner with the worldwide leader in sports to deliver more ESPN content in-game while you play than ever before. The most advanced ESPN integration package with never-before-seen features will be available only through NBA Live 07.

Powered by next generation technology that EA showcased at Electronic Entertainment Expo (E3), NBA Live 07 will introduce the next generation of basketball gameplay with EA Sports Total Freestyle Control, a new feature that gives users more control over athletes than they had in the past. By introducing a ground-breaking next generation AI system that is both intuitive and intelligent, combined with advancements to fan-favorite features like All-Star Weekend and Dynasty Mode, NBA Live 07 will continue to deliver its NBA simulation experience to fans worldwide.