My Brother’s Keeper

Since July 2014, as part of our five-year commitment to MBK, the NBA, NBPA and Retired Players Association have partnered with MENTOR: The National Mentoring Partnership to support their “In Real Life” campaign designed to spread awareness and about the importance of mentoring. Since the launch of this partnership, more than 25,000 Americans have signed up and been connected directly to a local mentoring programs. Moving forward, the NBA Family is committed to drive sign-ups of an additional 25,000 adult mentors continuing the focus on adult mentors of color. Find out more and get involved at


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