LONDON TO HOST THE MIAMI HEAT AND NEW JERSEY NETS AS PART OF 2008 NBA EUROPE LIVE PRESENTED BY EA SPORTS™
Posted Mar 28 2008 9:06AM
-- Miami Heat and New Jersey Nets will also play in Paris --
-- New Orleans Hornets and Washington Wizards to play in Barcelona and Berlin --
LONDON -- March 27, 2008 – The 2006 NBA Champion Miami Heat and the New Jersey Nets will go head-to-head in a preseason game at The O2 Arena in London on Oct.12 as part of NBA Europe Live presented by EA SPORTS™ , the National Basketball Association and EA Sports announced today.
The cities of Barcelona, Berlin and Paris will also play host to NBA teams in October marking the third straight year teams have toured the continent.
“Our third consecutive year of NBA Europe Live is another step in our ongoing effort to bring the excitement of the NBA to our growing fan base,” said NBA Commissioner David Stern. “Through the support of our partners, including EA SPORTS, the Heat, Nets, Hornets and Wizards will compete and extend our global commitment to community service in four European cities where basketball's popularity is increasing.”
Following NBA Europe Live 2008, NBA teams will have played 48 games in 18 cities throughout Europe over the past two decades, including last year’s seven successful NBA Europe Live games, which drew more than 10.3 million viewers, 75,000 spectators, and was supported by 23 marketing partners.
“NBA Europe Live presented by EA SPORTS creates an authentic platform for fans of all ages across Europe to enjoy real life and virtual basketball experiences on a grand stage,” said Peter Moore, President, EA SPORTS. “We’re excited to extend our partnership with the NBA on an event that not only expands the global reach of the sport, but also showcases EA SPORTS and our NBA LIVE franchise across Europe.”
“The return of the NBA Live Tour to London is a tremendous boost for the capital,” said Visit London Chief Executive James Bidwell. “Last year’s sell out game at The O2 attracted visitors from across the UK and Europe and bolstered London’s reputation as the most prestigious global sporting city in the world. Visit London welcomes the return of the NBA to our capital as we continue to attract the best and biggest sporting events in the lead up to and beyond the London 2012 Olympic and Paralympic Games.”
Tickets for the game in London will go on sale on Friday, March 26 and are available from www.theo2.co.uk or by calling 0844 856 0202.
The Heat and Nets will begin their European tour with a game in Paris, France at the Palais Omnisport de Paris Bercy on Oct. 9 before traveling to London, England for their second contest on Oct.12 at The O2 Arena.
Euroleague Basketball will once again serve as a partner in NBA Europe Live, which it has since 2006. EA SPORTS, adidas, Champion, The Coca-Cola Company and HRG will all return as European marketing partners for 2008 tour, and Spalding, the official basketball of the NBA, will again serve as an official supplier. They will conduct a variety of NBA-themed promotional activities to reach NBA fans in Europe.
“Euroleague Basketball is always seeking to participate and help in making the sport of basketball grow across the globe and, for the third consecutive year, we are happy to be participating and making the bridges between Europe and the USA stronger,” said Jordi Bertomeu, CEO of Euroleague Basketball. “The NBA Europe Live program offers fans the possibility of watching great basketball, and is one in a series of ideas that can bring basketball to the forefront of world sports.”
"I am looking forward to expanding the game of basketball to these great cities with my teammates,” said Heat guard Dwyane Wade. “Being a part of Team USA Basketball in the Olympics, I know the importance of taking the next step in making the NBA a global sport. I was glad to hear that London and Paris are involved and hopefully I will be able to visit such historic places like Buckingham Palace, Big Ben and the Eiffel Tower."
“ It is an honor to represent the league as part of NBA Europe Live,” said Nets guard Vince Carter. “Having played in international competition, I am very aware of the passion of the European fans for the NBA, so it will very special to bring the NBA to both Paris and London. I am sure that my teammates will truly enjoy this unique experience.”
The New Orleans Hornets and Washington Wizards complete the quartet of teams participating in NBA Europe Live 2008 with games scheduled at the new state-of-the-art ‘O2 World’ in Berlin, Germany on Oct. 14 followed by a game in at the Palau Sant Jordi in Barcelona, Spain on Oct. 17.
In addition to the basketball action, the NBA will also be conducting a variety of community events and programs in each of the NBA Europe Live 2008 host cities as part of its NBA Cares initiative. Since 2000, the NBA family has helped create, build and establish more than 400 places where kids and families can live, learn or play around the world, including 11 total throughout Europe as part of the 2006 and 2007 NBA Europe Live tours.
The inaugural NBA Europe Live in 2006 featured the Los Angeles Clippers, Philadelphia 76ers, Phoenix Suns and San Antonio Spurs playing preseason games in Barcelona, Spain; Moscow, Russia; Rome, Italy; Paris and Lyon , France and Cologne, Germany. NBA Europe Live returned in 2007 with the Boston Celtics, Memphis Grizzlies, Minnesota Timberwolves and Toronto Raptors visiting Rome, Italy; Madrid and Malaga, Spain; London, U.K. and Istanbul, Turkey.
About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 75 international players from 30 countries and territories on NBA rosters.
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands-on service to the community, and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-A-Wish Foundation; and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
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Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.