Wolves On The Air
Jonah BallowWolves Editor/Writer
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Change is in the air, or better yet, change is on the air. On Monday, the Minnesota Timberwolves launched an aggressive fan development program to pack the Target Center and create a tremendous home court advantage. President of basketball of operations David Kahn stepped in front of the camera to film a variety of new ads that clearly explain the necessary steps to building a winning ballclub.
"We want to create a phenomenal atmosphere inside Target Center, both for our players and our fans, and we're willing to reward the loyal fans who will make that goal a reality by committing to us during March with some of the best ticket pricing in our franchise's history," team president Chris Wright said.
Four television spots will appear on KARE 11, WCCO during March Madness, KSTP, Fox 9, and most cable stations including ESPN, TNT, Big Ten Network, Golf Channel, TBS, CNBC, and CNN. Take a look at two of the ads:
  DOWNLOAD MP3 David Kahn: Hard Work DOWNLOAD MP3
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In addition, the Wolves ads will be heard on the radio airwaves across nine radio stations in Minnesota. Listen to the spots on the right side of the page and expect two more in the next couple of weeks.
The entire campaign is an overall focus on explaining the comittment from the organization to make bold moves to improve the team, the basketball staff's emphasis on hard work and preparation (particularly with respect to this summer's draft and free agency period), the promise that lays ahead with the team's collection of young talent, draft picks and cap space, and the team's assurance of an up-tempo and fan-friendly style of play.
For more information on purchasing season tickets, visit the Run with the Pack site. For more news and notes on the team follow the Minnesota Timberwolves and Jonah on Twitter.
