@MNTimberwolves Break New Social Media Ground With Launch Of #WolvesNation
Fully-Integrated Social Media Hub First of Its Kind in NBA
After announcing the development of #WolvesNation and the launch of #LynxNation five weeks ago, the Minnesota Timberwolves, in conjunction with Accelerated Innovations, today unveiled the #WolvesNation page - the team's official hub for all things social media and the first of its kind in the NBA. The fully integrated social media platform marks the latest milestone of the organization's digital efforts centered on connecting and engaging the most passionate and rabid @MNTimberwolves fans.
Much like #LynxNation , #WolvesNation consolidates the buzz around each team -- all #TWolves tweets, mentions, posts and likes -- into one fully integrated, user-friendly platform while allowing users to interact with each other and earn rewards for simply being a fan.
"We're excited to partner with Accelerated Innovations in today's launch of Wolves Nation and to be the first NBA franchise to offer fans this type of unprecedented user-friendly interaction forum," said Ted Johnson, Timberwolves Senior Vice President of Marketing and Communications and Chief Marketing Officer. "In our quest to be the most fan-centric franchise in the Twin Cities and the NBA, we felt it was important to provide our consumers a forum to engage, interact and talk about their favorite team - all while earning prizes for simply being a fan. Starting with Thursday's NBA Draft, we're excited to see where this goes and hope our fans enjoy engaging with each other and earning prizes for discussing the Wolves."
#WolvesNation followers can take part in several fun, interactive and simple activities to earn points, bragging rights or badges -- all designed to reward fans for engaging in #TWolves conversation. Tweet, post or promote the #TWolves on any digital platform and you've earned yourself points. Daily contests and game -- both in-arena and broadcast -- activities will also serve as opportunities to elevate your status as the biggest #TWolves fan. Users can redeem points for prizes, discounts on #TWolves tickets, merchandise, coupons and other offers exclusive to #WolvesNation members.
“Fan Connection Network is a customizable platform that is focused on driving a team’s overall sales and CRM initiatives," said Scott Ronay, Director of Strategy and Business Development for Accelerated Innovations. “Our focus with the Wolves Nation initiative is to create a vibrant, online fan community that will drive measureable business results to the Timberwolves’ bottom line.”
Fans can connect to #WolvesNation via their Twitter or Facebook profiles, or simply create an additional login on the homepage. #WolvesNation is compatible with all mobile devices, as well as all tablets, laptops and desktops.
The launch of #WolvesNation comes after a remarkable season of social media growth for the #TWolves. From late December, 2011 to May 1, 2012, #TWolves' Twitter followers increased 115%, making the @MNTimberwolves handle the fastest-growing official team account in the NBA. Combining Facebook "likes" and Twitter followers, the #TWolves ranked third overall among other NBA teams in social media growth during the 2011-12 regular season.
About Accelerated Innovations
#WolvesNation is powered by the Fan Connection Network (@FanConNet) -- a platform designed by St Paul, Minnesota-based Accelerated Innovations . Fan Connection Network is a proprietary, but customizable enterprise level software platform that incorporates cutting edge user interface design techniques to drive fan engagement. The innovative program combines first class UI design with highly flexible and scalable software to create specialized fan engagement programs.
For more news and notes on the team follow the Minnesota Timberwolves and Mark Remme on Twitter.