Brewer's Blend Named Best New Product of 2009-10 by World Association of Retail Products

Brewer's Blend Premium Coffee was recently named Best New Product in the $50 and Under category by the World Association of Retail Products (WARP). Brewer's Blend won out rather convincingly over two runner-up products: the Snuggie and the ShamWow.

"We are not surprised in the least," said Christopher Rightbrew, President of Brewer's Blend Premium Coffee. "Research and development really did a phenomenal job in improving the blend from the time it was first formulated until its initial test run. By the time it hit the marketplace full-time, we knew we had a blend we could hang our hat on."

Brewer's Blend follows in the grand tradition of recent products to be honored by WARP, including 2008-09 winner Mr. Love Miracle Glass Cleaner.

WARP spokeswoman Lynn N. Pence felt that Brewer's Blend was an obvious choice by the judges.

"Brewer's Blend has an outstanding finishing taste—and I've never savored a coffee product that complements pastry items any better." Pence said. "I personally love the Snuggie and ShamWow, but when you get right down to it, one is just a blanket with holes and the other's an absorbent rag. Brewer's Blend blew them away."