The Minnesota Timberwolves today announced that the team and Verizon have partnered to provide Wolves fans with a commercial free broadcast of the Timberwolves vs. Oklahoma City Thunder game this Sunday (Feb. 21) at 6 p.m. on KSTC-TV Channel 45. Not only will this be the first-ever Wolves commercial-free broadcast, but it will also be a first-of-its-kind, live fan-interactive broadcast featuring unprecedented fan involvement via various media and social networking platforms.
Throughout the game, timberwolves.com will host "Fan Forum" - live web chats in which Minnesota fans will have the ability to ask questions to Wolves owner Glen Taylor and President of Basketball Operations David Kahn. Both will share their thoughts on the current season as well as what they see for the club in the future. Fans should log on to timberwolves.com to participate in the chats, which will be integrated into the broadcast.
In an "old media" (traditional broadcast) meets "new media" (web and online) twist, Sunday's broadcast will also feature the following interactive ways in which fans can participate in the broadcast, determine its content and have unprecedented access to Wolves decision makers:
• Twitter: The team will host a @MNTimberwolves Tweet-Up event at Sunday's game. Select participants will be chosen to ask their question live on the broadcast through Twitter. Fans at home or in-arena can submit questions to Taylor or Kahn through Twitter by using #Twolves.
• YouTube: During the segments within the broadcast that break down this year's NBA Draft, fans will have the opportunity to plead their case to Wolves basketball boss David Kahn about who the team should draft by submitting a video through YouTube. The winning fan video will be shown during the television broadcast. Submit your video response here: http://www.youtube.com/watch?v=yrPNr0tVGyU
• Facebook: The Timberwolves will be hosting an in-game trivia contest during one quarter on Facebook that will be monitored live in the broadcast. Also, fans can connect with the Wolves FanChatter, located on the timberwolves.com homepage, using their Facebook accounts to submit questions for Taylor or Kahn.
• Flickr: During the broadcast, there will be a photo scavenger hunt on Flickr that will provide fans with an exclusive ticket presale offer. There will be a photo on the Timberwolves Flickr page with information about this exclusive deal.
Additionally, photos from Sunday's event (broadcast, game, Tweet-Up) will be posted during the game.
• Text Messages: Fans will determine some of the content and topics to be discussed in the broadcast by texting in their votes through live, in-game polls.
"We're excited to offer our fans this new and unique way to interact with our broadcast," said Timberwolves Sr. Vice President of Marketing & Communications Ted Johnson. "This is a bold experiment in integrating social networking into a traditional NBA broadcast. We look forward to our fans' participation as we test this unprecedented format."
With the commercial-free broadcast, fans will get the opportunity to see more behind-the-scenes footage of the team, watch in-depth interviews with Wolves players and coaches and hear from prominent basketball personnel from around the NBA (Larry Bird, Magic Johnson, Pat Riley) and current NBA stars (Kobe Bryant, Steve Nash, Dwight Howard) about this year's Wolves and their thoughts on the team's future. Additionally, fans will learn about the team's new season ticket renewal campaign, "Run with the Pack" and the new ticket prices the team will have for the month of March.
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