Bright Pink Accepts $43,000 Check On Behalf Of Kevin Love
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You may have seen the inspirational yet humorous YouTube video earlier this year—Arizona Cardinals player Larry Fitzgerald shaved Timberwolves forward Kevin Love’s head to raise awareness for breast cancer prevention. For every view and share of the video, Love promised $0.25 to charity.
Well the tallies are in, national non-profit organization Bright Pink received a $43,000 check from Love prior to Saturday's game against the Dallas Mavericks at Target Center.
Bright Pink, which is based out of Chicago, focuses on breast and ovarian cancer prevention and early detection. The organization noted that Love reached out to them.
“Kevin contacted us,” said Carli Lustig Feinstein, Marketing and Communications Manager for Bright Pink. “He said that he wanted to do something in the breast cancer space and was very interested in the prevention side of things. He reached out to us, and added he was looking for a way to give back; we were eager to get involved.”
Love released a video on Oct. 24 that has since accumulated over 280,000 views. He is accompanied in the video by Fitzgerald, a Minneapolis-native who lost his mother to breast cancer nine years ago.
Feinstein was elated to partner with two athletes of such magnitude to further promote Bright Pink’s cause.
“Our organization said to me, ‘I don’t know if you know who Kevin Love is...’ and I said ‘Yes! We’d love to do something,’” said Feinstein. “Then when we heard that Larry Fitzgerald was involved, too, we were just over the moon. Larry has done so many great things for the cause, so we were just excited to get involved. The video was such a sensation that it really did a great job of just educating young women and young men throughout the country that there are things you can do to be proactive with your health.”
While Bright Pink knew that the All-Star forward had a trick up his sleeve, they didn’t know exactly what it was until later on.
“First it was ‘he’s going to do something really cool,’ and I didn’t know what it was going to be,” said Feinstein. “Then when I determined that I think we could work well together, they revealed the concept, and I was just ecstatic.”
Another hidden benefit of the video—besides the generous donation from Love—is the chance to promote and develop Bright Pink’s presence in a new area: the Twin Cities.
“We’ve got Laurie here, who’s one of our volunteers in Minneapolis, and she’s trying to build a community here,” Feinstein said. “I think this is just a great first step to introduce us here locally. (We are) totally honored and so grateful for Kevin’s support.”
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