Executive Vice President, Sales and Marketing > ESPN, Inc.
In his role as executive vice president, sales and marketing, Sean Bratches oversees all affiliate sales, advertising sales, research, marketing and special events, combining into one division ESPNís two primary revenue streams, affiliate and advertising sales, supported by marketing, research and client support services.
In this role, he leads a team that provides national advertisers access to ESPNís premier media and marketing platforms and content: six domestic cable television networks, ABC Sports, ESPN.com, ESPN The Magazine, ESPN Outdoors, ESPN Radio, ESPN International and Mobile ESPN. Bratches also oversees the first unified sales organization that represents The Walt Disney Companyís premier collection of sports assets across all media platforms. Bratches oversees all distribution, licensing, marketing and local advertising sales for the domestic cable and satellite networks of The Walt Disney Company to itís multi-channel affiliates. These assets include: ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN HD, ABC Family, Disney Channel, SOAPnet and Toon Disney. He also is responsible for the domestic distribution of HDTV, broadband, video-on-demand, interactive television, pay-per-view, Spanish-language and sports syndication products.
In addition, Bratches directs the development and implementation of ESPNís branding and creative services and marketing for television, mobile, print, radio, the Internet and outdoor advertising. His purview includes ďThis is SportsCenter,Ē ESPNís award-winning marketing campaign. He also supervises ESPNís research department, which serves as a vital link between the companyís strategic planning of new products and services and the constantly shifting marketplace, and its special event marketing department.
Bratches joined ESPN in October 1988 as an account executive and within a year was promoted to senior account executive. He earned several more promotions before becoming senior vice president, affiliate sales and marketing, in 1998, and then in 2001 he was promoted to executive vice president, ESPN affiliate sales and marketing. In 2004, he became president, Disney and ESPN Networks affiliate sales and marketing, and then assumed his current position in October 2005.
Bratches, who earned his bachelorís degree in business administration from the Rochester Institute of Technology, has been named to the CableFAX 100, the publicationís annual list of ďCableís 100 Heavy Hitters,Ē every year since 1999. He received the 2001 Vanguard Award for Young Leadership, one of the cable industryís most prestigious awards.