Beatriz R. Perez is senior vice president, integrated marketing for the North America Division of The Coca-Cola Company. She is responsible for negotiating and leading development of plans for media, entertainment and sports partnerships. This includes Coca-Cola’s partnerships with NASCAR, NCAA, PGA, Olympics, NBA, LeBron James, American Idol, and others across film, music and television.

Perez developed the award-winning motorsports marketing platform, The Coca-Cola Racing Family, which launched Coca-Cola as the official soft drink of NASCAR, and secured the Daytona 500 partnership. Earlier in her career, she was responsible for multicultural marketing initiatives.

Sports Business Journal named Perez to its prestigious “Forty Under 40” list three consecutive years (2001-2003), twice named her one of the “Top 25 Women in Business” and inducted her into the publication’s “Hall of Fame” in 2003. Perez previously worked as an account supervisor at DMB&B, where she focused on Coca-Cola initiatives. From 1991-1994, she worked for the United States Hispanic Chamber of Commerce in Washington, DC. The American Advertising Federation recently recognized Perez as an “Industry Career Achiever.”

Perez currently sits on a number of boards including: HSBC North America Holdings Inc., the Grammy Foundation, Children’s Healthcare of Atlanta Foundation Board, and The Victory Junction Gang Camps founded by Kyle and Pattie Petty.