2012 NBA All-Star Technology Summit: Bio David Levy
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President, Turner Sales, Distribution & Sports
Turner Broadcasting System, Inc.
David Levy is president of sales, distribution and sports for Turner Broadcasting System. In this role, Levy oversees all advertising sales and distribution for Turner’s portfolio of U.S. networks and digital properties, as well as Cartoon Network Enterprises (CNE). As president of Turner Sports, Levy is responsible for overseeing the company’s sports programming acquisitions, production, marketing, league relations and sports ad sales unit.
Under Levy’s leadership, Turner ad sales has continually outperformed the marketplace during the annual television upfront, achieving broadcast parity CPMs for the company’s domestic news (CNN and HLN), entertainment (TBS, TNT, and truTV), animation and young adult (Cartoon Network and Adult Swim) portfolio.
As president of Turner Sports, he has been instrumental in deepening and expanding Turner’s programming relationships, while embarking on an aggressive expansion of digital rights and properties. Turner’s digital sports portfolio includes NBA Digital, NASCAR.COM, NCAA Digital, PGATOUR.COM and PGA.com. Additionally, Turner has a strategic content and sales relationship with Yahoo! Sports.
In 2010, Levy was instrumental in orchestrating a landmark deal, partnering with CBS for the television, Internet, wireless, marketing and corporate sponsorship rights to the NCAA Division I Men’s Basketball Championship through 2024. Beginning in 2016, TBS will air the Final Four and National Championship Game.
Levy added to his many industry honors in 2010 when he and Turner Entertainment Networks president Steve Koonin shared the top spot on the MediaWeek 50 list, which recognized the industry’s most indispensable executives. Additionally, Levy was selected as a 2010 AdvertisingAge “Media Maven,” and last year he received a “Brand Builder” award from PromaxBDA.
Levy previously served as president of Turner Broadcasting Ad Sales and Turner Sports and co-president of Turner Broadcasting System International. He began his career at Turner Broadcasting in 1986 as an account executive in the entertainment division.