Magic Promote Alex Martins to Chief Operating Officer, Jim Fritz to Chief Financial Officer

May 3, 2006

ORLANDO, FL – Alex Martins, who has spent 19 years in professional sports management and re-joined the Magic in June of 2005, has been named the Orlando Magic’s Chief Operating Officer, Bob Vander Weide, President, announced today. In addition, he announced that Jim Fritz, who has 19 years experience in financial management including the last 12 years with the Magic, has been promoted to Chief Financial Officer.

Martins, who served in various senior-level management capacities with the Magic between 1989-1998 and the organization’s Executive Vice President of Marketing and Franchise Relations over the last year, will oversee the day-to-day business operations of the club, including marketing, ticket sales, fan relations, community relations, broadcasting, corporate partnerships, communications, and business strategy and development.

Over the past year, Martins has led the Magic in its “Commitment” community and marketing efforts, while overseeing a ticket sales effort which saw the sixth largest increase in sales in the NBA from the previous year, the largest group sales effort in team history and the largest increase in season ticket sales over the last seven years. Martins also has overseen the ticket price structure for 2006-07, which includes a franchise-record 9,752 seats priced at $30 or less and a new $20 ticket in the lower bowl.

Fritz, who served as the Magic's Controller, Director and Vice President of Finance and the Executive Vice President of Business, will oversee its finance, legal, business strategy and development, insurance, human resources, administration, information technology, and aviation functions.

“Alex and Jim provide great leadership" said Vander Weide. “Alex brings great experience, energy and organizational know-how to our team, while Jim brings the financial and administrative expertise to help Alex and Otis (Smith) manage our business and basketball operations."

Added Martins, “Our focus and commitment will continue to be on the community and our fan experience. Outreach, quality service, and value will be our top priorities.”

Martins returned to the Magic after serving as the Vice President of Sports Ventures with the Tavistock Group in Orlando in 2005. In his role with Tavistock, Martins served as tournament director of The Tavistock Cup, a PGA Tour sanctioned event.

Since leaving the Magic in 1998, he also has served as the Senior Vice President of Marketing and Branding for the NBA’s New Orleans Hornets, and Vice President of Communications and Public Affairs with the NFL’s Cleveland Browns.

Martins holds a MBA from the University of Central Florida, while earning a Bachelor of Science degree in business administration from Villanova, where he graduated from in 1986.

A native of Kearny, New Jersey, Martins started his career as a student assistant in the Villanova sports information department. He assisted in the Philadelphia 76ers public relations department from 1986-1988, and was also the assistant sports information director at Georgetown (1988-89). While at Georgetown, Martins also assisted with the 1988 USA Basketball Team Trials held at the Washington D.C.-based campus. Martins added to his USA Basketball experience in 1994 by assisting with the publicity/media relations efforts of Dream Team II at the World Championships of Basketball in Toronto.

Martins joined the Magic as Director of Publicity/Media Relations in April 1989. In September of 1996 he was promoted to Senior Director of Communications, overseeing all internal and external communications for the organization. He also previously served as the Chairman of the Board of the Magic Action Team Community Fund. The Magic Action Team Fund developed into the Orlando Magic Youth Foundation, a fund of the Robert R. McCormick Tribune Foundation, which has distributed more than $12 million to local non-profit organizations over the last 16 years. Additionally, Martins served on the developmental board which formulated the DeVos Sport Business Management Program at the University of Central Florida. The program has been funded through a $9 million endowment by Rich and Helen DeVos.

Martins resides in Orlando with his wife, Juliet, and daughter Sophia (1).

A native of central Florida, Fritz worked for five years at PricewaterhouseCoopers and for two years at Hotel Management Associates before joining the Magic. He received his master’s and undergraduate degrees in accounting from Florida State University. He is a member of the Board of Trustees at United Arts.

Fritz resides in Orlando with his wife, Donna, their son, Zachary (7) and their daughter, Nicole (4).