New “Kings SWAT Team” Section Presented by Aquafina Puts Groups in the Action With Exclusive Opportunities for Exciting Incentives


New “Kings SWAT Team” Section Presented by Aquafina Puts Groups in the Action With Exclusive Opportunities for Exciting Incentives

-- Special Premium Balcony Seats section allows fans to track number of blocks during a game; when the Kings block 10 or more shots the group receives a complimentary “block” of lower level seats --


SACRAMENTO, CA, October 28, 2010 -- Fans can take part in the exciting action of Sacramento Kings basketball this season through the new “Kings SWAT Team” section presented by Aquafina, with a chance to receive a complimentary “block” of lower level seats and exclusive Kings Team Store vouchers.

The “Kings SWAT Team” section presented by Aquafina consists of 16 Premium Balcony Seats located in front of Section 213. Groups who purchase seats in the “Kings SWAT Team” section presented by Aquafina will be featured on KingsVision as they track the number of blocks by Kings players during a game. For every blocked shot by a Kings player, fans in the group will receive a $10 Kings Team Store voucher, good for use with any Team Store purchase of $30 or more. If the Kings block 10 or more shots during the game, the entire group will receive a complimentary “block” of 16 lower level seats for an upcoming Kings game!

Additionally, Aquafina, a PepsiCo product partner, will donate $50 to UC Davis Children’s Hospital for every blocked shot by a Kings player during the game. Each fan in the “Kings SWAT Team” section presented by Aquafina will also receive an exclusive “Kings SWAT Team” T-shirt.

The “Kings SWAT Team” section presented by Aquafina is only available for ONE group per game beginning Nov. 6, so fans are encouraged to reserve the section for their group today before it sells out. The “Kings SWAT Team” section presented by Aquafina will be available for 37 games throughout the 2010-11 season.

To reserve the “Kings SWAT Team” section presented by Aquafina, fans can call 888-91-KINGS or visit Kings.com/swatteam today.

About Maloof Sports and Entertainment:
Maloof Sports & Entertainment includes the Sacramento Kings and ARCO Arena. Owned by the Maloof family with long-term, local partners, the organization is committed to being a contributing member of the Sacramento community. Teaming up with local leaders and non-profit organizations to give back to those in need throughout the region, MS&E has donated millions of dollars to charity in 11 years of Maloof family ownership. For more information about Maloof Sports & Entertainment, please visit kings.com, arcoarena.com or call 916-928-0000.

About PepsiCo:
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.