All proceeds from license plate sales to go to Children's Hospital Boston

Show your Celtics Pride when you drive the lane in Massachusetts and support Children's Hospital Boston.

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BOSTON (January 31, 2006) - The Boston Celtics and Children's Hospital Boston unveiled a special Boston Celtics license plate this afternoon at a press conference held at Children's Hospital Boston. The press conference was attended by Boston Celtics Managing Partner and Governor Wyc Grousbeck, Celtics captain and four-time NBA All-Star Paul Pierce and forward Al Jefferson, Celtics legend JoJo White and Children's Hospital Chief Operating Officer Sandra Fenwick.

Fans can access applications for Celtics license plates here at Celtics.com, which includes information on payment and plate pickup. In addition, for a limited time the Celtics will make license plate numbers 6 (Bill Russell), 33 (Larry Bird) and 34 (Paul Pierce) available via special auction at Celtics.com, once the team has received 1,500 applications. Proceeds from the sales of the license plates as well as the future auctions will benefit Children's Hospital Boston. Fans can also call the Celtics License Plate Hotline at (617) 624-4920 for more information.

"We are pleased to have a unique way for our fans to support both the Celtics and Children's Hospital," explained Celtics Managing Partner and Governor Wyc Grousbeck. "Children's Hospital has been a long-standing presence in the New England Community, and our organization is proud to be associated with the hospital in this endeavor, and to have them as a focus partner of the Boston Celtics Shamrock Foundation."

"The launch of this special license plate reinforces the Celtics' strong commitment to Children's and the thousands of kids we serve throughout New England," said Dr. James Mandell, President and CEO of Children's Hospital Boston. "We're honored to partner with such a storied franchise that brings so much pride to Boston, and we're thankful that these efforts will help us strengthen patient care and research."