Jim Reilly
Eclipsing the Ordinary
On the court, the Phoenix Suns are all about acceleration: moving the ball forward as fast as possible so Steve Nash, Shawn Marion, Amare Stoudemire and Company can rise above ordinary, conventional tactics to drive ahead and attack and create in pursuit of victory. Off the court, Phoenix is embracing the same far-reaching, aggressive philosophy with SunsLockerRoom.com, the latest cutting-edge Internet innovation featured on Suns.com.
The virtual tour of the Suns locker room wastes no time, presenting visitors with a quickfire introduction via a dozing security guard, cleverly played by team mascot The Gorilla. From there, let your mouse run free, clicking through to a nice assist from President of Basketball Operations/GM Steve Kerr discovering an old pair of his short-shorts, and a slam dunk punchline from Nash regarding a certain 7-foot buddy/ex-teammate, allegedly from Germany.
In between, you'll find obligatory product placements interspersed with a sharp interactive game calendar and links to nifty player info and photo galleries. Paired with social network Planet Orange, Suns.com can easily transition to an All-Star caliber two-man game with SunsLockerRoom.com.
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