Suns "Ignite The Future" With New Team Shop, Digital Signage, and Concessionaires

Following an action-packed summer that included the reveal of new Suns uniforms and logos, the Suns will open the doors to a newly renovated Team Shop featuring the latest team apparel and merchandise. The Team Shop will offer a new line of women’s fitted jerseys and t-shirts, as well as an expanded assortment of Suns Legends and Hardwood Classic designs for men and women. The store will feature an all-new t-shirt bar as well as a personalization bar that offers fans the option to create custom Suns jerseys and t-shirts. A DJ booth will create additional excitement during select games. Images of the t-shirt bar and new Suns merchandise are attached.

Fans will also enjoy more than 50 new food and beverage offerings this season, including the addition of Carl’s Jr. as the Official Burger of the Phoenix Suns. Tucson-based Sir Veza’s and El Charro will be available to fans outside Section 102/103, and Valley sandwich shop, Nocawich, will provide local flavor outside Section 115. Fans looking to satisfy a sweet craving will enjoy a new “Dribbles” dessert concept featuring fried donuts and ice cream, located outside Section 120.

“We strive to provide our fans with the finest sports and entertainment experience in the Valley here at US Airways Center,” said Suns President, Jason Rowley. “We invested heavily in the customer experience this offseason and we are thrilled to reveal our newest additions to the NBA’s best fans at our Home Opener this evening.”

In addition, the Suns invested more than $2 million this offseason to install 3,100 square feet of state-of-the-art, large format LED digital boards, rotating courtside signage, and digital flat panel screens on the center-hung scoreboard. The Suns become the first team in the NBA to display large-format digital boards on all four sides of the arena. The shift from static to digital will offer a more dynamic view of in-game video, statistics and fan prompts, all aimed at enhancing the fan experience at US Airways Center. An image of the new digital signage is attached.

“The digital technology upgrade is one of many improvements we have made to further highlight the most important and exciting ‘video’ we offer, the game taking place on the court,” Rowley added.

Fans will also enjoy the comfort of new lower level seats throughout the retractable seating on the north end, as well as in the first four rows on the south end and in all corners. Additional ADA upgrades have been made to all suites and accessible seating areas.