Suns News

Suns and Diamondbacks Form Legends Entertainment District

Posted: Feb. 14, 2011

The Phoenix Suns and Arizona Diamondbacks have formed a partnership to create an experiential outdoor marketing project in downtown Phoenix called the Legends Entertainment District. In the heart of the fifth-largest city in the United States, this project is the first of its kind between two professional sports organizations, and will create an energetic backdrop for people to enjoy their downtown experience.

The Legends Entertainment District will offer nearly 55,000 square feet of unique marketing opportunities with a blend of digital signage and custom large format super graphic static billboards including the largest signage available anywhere in the Phoenix Metropolitan area. The creative platform offered by the project is on average five times the size of a standard non-highway billboard application.

“The new Legends Entertainment District, an attraction in itself, will help connect all the other downtown attractions, assuring visitors a more memorable and exciting downtown experience,” said Phoenix Mayor Phil Gordon. “Instead of heading home after a sporting event, concert or meal, visitors will want to stick around and continue enjoying downtown, thus bringing revenue to our city. This creative partnership is a win-win for all.”

The Legends Entertainment District was strategically planned to encompass landmark downtown facilities such as US Airways Center and Chase Field where more than 700 downtown events are held each year.

“The unique working relationship shared by the Suns and D-backs expands the value of associating brands with our teams,” said Rick Welts, Suns President & CEO. “The Legends Entertainment District creates outdoor marketing opportunities that extend the reach of our partners beyond the walls of our playing facilities in the regions busiest corridor.”

The project offers partners an opportunity to magnify their brand to more than 5.3 million event visitors that come through the area annually. A second quarter 2011 ribbon-cutting is planned to unveil the spectacular, larger than life signage.

“The look and feel associated with the Legends Entertainment District will enhance the experience for sports fans and others attending more than 700 downtown events as the vibrant signage will continue to increase traffic for local businesses and restaurants,” said D-backs’ President & CEO Derrick Hall. “More than 100,000 people will attend downtown events associated with Major League Baseball’s All-Star Game at Chase Field in July 2011, putting the Legends Entertainment District on a global stage when viewers around the world tune in to watch the historic game.”

The Legends Entertainment District extends from 1st Avenue to 7th Street and Washington to Jackson Streets, including two METRO Light Rail stations within the 16-mile District allowing easy accessibility to the area.

“For the first time ever in the fifth-largest city in the country, the Legends Entertainment District will offer a new and exciting marketing connection to downtown Phoenix,” said Judd Norris, General Manger of Legends Entertainment District. “The City of Phoenix has given us a blank canvas to work with. The Legends marketing partners will have the ability to push the envelope and create marketing concepts that have never been seen before in our downtown. The goal of the Legends Entertainment District is to push the limits of what is new and fresh in the marketing community.”

In addition to attracting marketing partners, the Legends Entertainment District will produce an enhanced destination for visitors to enjoy downtown Phoenix. The Legends Entertainment District is where legendary stars of the past are remembered and the legends of tomorrow are formed.