Posted: October 30, 2012
The Phoenix Suns, Phoenix Mercury and Idahoan Foods announce a new marketing partnership agreement declaring Idahoan potato crisps as “The Official Potato Chip of the Phoenix Suns and Mercury.”
The partnership will commence at the Suns home opener against the Golden State Warriors on October 31 with the launch of Idahoan’s first-ever potato chip, sold exclusively at Fry’s Food Stores.
“Idahoan continues its innovative approach to introducing new, delectable products to the market,” said Sr. Vice President of Marketing Partnerships, Lynn Agnello. “Like the Phoenix Suns and Mercury, Idahoan is dedicated to pleasing their ‘fans’ and we are excited to add Idahoan Foods to our roster of marketing partners.”
Idahoan Foods will have “The Great Big Idaho Potato Truck” on display at the home opener, located on Jefferson Street between 1st and 2nd Streets. The truck, a 48-foot flatbed trailer featuring a 28-foot long “Idahoan potato” is on a seven-month cross-country tour to commemorate the Idaho Potato Commission’s 75th anniversary. It is also being used to help raise funds for Meals on Wheels Association of America, a national organization that serves more than one million meals every day to seniors across the country.
“Idahoan Foods is excited to become ‘The Official Potato Chip of the Phoenix Suns and Mercury’,” said Drew Facer, President and COO, Idahoan Foods. “The launch of this new product is a progressive step for Idahoan and the support of the Suns and Mercury is an honor for us.”
Suns fans can purchase Idahoan potato crisps throughout the season at select concession stands in the main concourse of US Airways Center. The chips will also be a part of the “Fry’s Family and Friends Value Pack,” which includes four Suns tickets, four Suns dogs, four Coca-Cola products and four bags of Idahoan crisps. Fans can log on to suns.com/value for more information on the pack.
The Suns will host a number of Halloween activities on the plaza at US Airways Center prior to Wednesday’s home opener, beginning at 5 p.m. Young Suns fans will have the opportunity to trick-or-treat at US Airways Center, as well as at all restaurants and retail businesses in neighboring CityScape. Fans will also enjoy face painting, a costume contest and a Halloween crafts station.
A limited number of tickets are still available for the Suns home opener against the Golden State Warriors on Wednesday, October 31, as well as the Suns matchup against the Detroit Pistons on Friday, November 2. Fans can purchase theirs today at Suns.com/tickets or by calling 1-800-4NBA-TIX.