NBA.com was originally launched prior to the 1995-96 season, along with a “home court” for each team.
The team’s official website saw a few cosmetic websites in 1996-97 and introduced the NBA’s first mascot page for the Suns’ Gorilla.
In 1997-98, Suns.com took on a darker look, which introduced nods to the Arizona sunset and desert landscape.
Suns.com underwent an extreme makeover in 2000, introducing a live scoreboard, game highlights and polls.
The Suns’ official website continued to evolve with slight cosmetic changes in 2002-03.
With the arrival of the “Seven Seconds or Less” era came another new-look for Suns.com, featuring a vertical masthead, designed to spotlight dramatic action shots like the Matrix dunking.
More changes came in 2005-06, with an increased emphasis on original video like the NBA’s first-ever online talk show, “Nothin’ But Net.”
The evolution continued in 2008-09 with a cleaner homepage design and a Suns.com Jukebox, a unique partnership with Epic Records that allowed fans to listen to new music from artists including The Fray, Shakira and Jessica Simpson.
Prior to the 2010-11 NBA season, Suns.com underwent a major transformation, introducing a new top story slider, more videos, new ad positions for the team’s marketing partners and a desert background, reminiscent of the late ‘90s website.
During the 2013 offseason, the background of Suns.com was changed to purple, reassuring concerned fans that the team’s original color was still and always will be an important part of the brand.
In mid-August of 2013, the background was updated once again to feature the texture of the Suns’ soon-to-be-revealed new home jerseys.
On May 21, 2014, Suns.com underwent its most significant redesign to date, as part of a league-wide initiative to make the team sites responsive, so that fans would have a positive experience whether visiting via a desktop computer, tablet or smart phone.