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A New Look for a Great Era
August 14, 2013
The Suns unveil their newest uniforms at the east end of the first level of Scottsdale Fashion Square on Thursday, August 15 at 7 pm. Here's a peak into the process that led up to the team's first major uniform change.
Dozens of sketches were assembled for the 1992 redesign, including this all-black option featuring a prominently disaplayed orange and silver sun.
"We felt by changing our logo and uniforms and opening the new arena, it was the closing of the first chapter in Suns history after a quarter century," Former Suns Vice President Tom Ambrose said.
The old Phoenix logo had beams that emanated from the right portion of the sun, appearing to point the sun in a downward direction.
"We wanted to change it, symbolically," Ambrose said, "to have the sun going up, because we felt the franchise was headed up."
Former Suns President Jerry Colangelo initiated the change. "Jerry told us directly that he wanted something pretty timeless," former and first NBA Creative Director Tom O'Grady said.
"He wanted to make sure it wouldn't be trendy or have a 5-to-10-year shelf life. That was a criteria we paid attention to. The first logo lasted 25 years," O'grady said.
"The Suns were one of the first one or two teams to use graphics colorfully on the uniform," O'Grady said, "they helped take that kind of process and technology to the next level."
"We wanted to take the key part of the (new) logo," O'Grady said, "which was the streaking sun, and put it on the front of the uniform."
"We really mimicked what's in the logo without being identical. It came out very distinct," O'grady said.
The Suns reached the NBA Finals in their first season in their new threads in 1992-93.
The 90s were friendly to teams who shook up their looks. The Sonics and Jazz also reached the Finals after changing their uniforms in 1996 and 1997, respectively.
One thing common to all Phoenix uniforms and logos, the word "Suns" reads the same either right side up or upside down.
"We were continually trying to reduce the number of ideas and concepts into what we wanted," Ambrose said, "It was an evolutionary process."
A simple and graphic take on a home jersey.
Kurt Rambis in a subtle variation of the original uniform.
Rambis sketched in a similarly subtle switch.
The Phoenix Suns will add some style to an action-packed summer when they unveil their newest uniforms during a runway show at Scottsdale Fashion Square on Thursday, Aug. 15.
Suns players Eric Bledsoe, Alex Len, Archie Goodwin and P.J. Tucker will reveal the new look.
Suns Ring-of-Honor members Alvan Adams, Tom Chambers, Walter Davis and Dick Van Arsdale, as well as alumni Eddie Johnson, Steven Hunter and Tim Kempton are all scheduled to participate as well.
Legendary radio play-by-play broadcaster Al McCoy, as well as Suns President Jason Rowley, will also play a role in the highly anticipated event.
Glimpses of the #NewLookSuns have appeared through a number of sneak peeks on Suns social media channels (Twitter, Facebook, Instagram, Pinterest and Tumblr).
The new uniforms will be available for pre-order immediately following the reveal.
Fans will also have the opportunity to purchase team merchandise featuring the new Suns logos that were introduced in June.