Board Member Spotlight: Martha Moyer Wagoner

Martha Moyer Wagoner is a veteran of the public relations, marketing and news industries. She has helped clients garner local and national media placements, community and industry positioning via strategic affiliations and speaking engagements, and staged buyer retention events. She also counsels clients on the importance of building a solid public image via consistent actions and messaging. Her company, Master Planned Communications, LLC, specializes in real estate public relations and communications strategies and has offices in Scottsdale, Arizona and Fort Myers, Florida. (

Her career began as a television news anchor and reporter in Duluth, MN where Martha worked for five years before heading to Phoenix, Arizona. Those years of news reporting and anchoring provided a solid foundation for the next chapter in her life: public relations.

Following her television career, Martha was a senior member of the Phoenix-based Del Webb Corporation public relations and marketing team for 15 years, serving in a number of leadership roles. Del Webb is the nation’s top developer of lifestyle communities and has been recognized nationally as the media source on retirement lifestyles.

Martha has extensive experience in the media relations arena, both with current clients as well as with Del Webb where she was interviewed by a wide array of national print and electronic media including the Wall Street Journal, The Philadelphia Inquirer, FOX on Money, ABC Radio, AP Radio, NBC Radio, UPI Radio and many others. She has worked with television crews – such as CBS This Morning, NBC Evening News, NBC Today Show and CNN Health Watch. She also works closely with the Phoenix area media.

Effective media relations can reduce the buying cycle time by educating prospective purchasers about a company’s unique attributes before they walk in the door. Communicating a market differentiation helps prospective buyers streamline the decision making process, thereby making public relations a very efficient marketing outreach.

Martha also has a strong background in community relations and encourages her clients to be actively involved in the community. People do business with those that contribute to the betterment of the community at large. Building goodwill through strategic partnerships is an efficient and successful way to build grass roots support.

That grass root support is critical during a time of crisis. Managing the communications during a crisis is paramount to keeping a company’s good name in tact. Martha has worked on a variety of crisis events including the threat of class action lawsuit to protesting picketers.

Martha is a member of the National Association Real Estate Writers and previously served on its board of directors. This organization attracts the top real estate writers from around the country. She is also a member of the Public Relations Society of America, and is co-founder of Women In Real Estate Development (W.I.R.E.D.). She also serves on the Board and executive committee of the Phoenix Suns Charities.

She earned a Bachelor of Arts degree in Media Arts (Communications) from the College of St. Scholastica in Duluth, MN. She has also experienced numerous leadership and team building courses including the Center for Creative Leadership in Colorado and Rapport Leadership. With offices in Scottsdale, Arizona and Fort Myers, Florida Master Planned Communications, LLC was formed in July 2007, as a collaboration between Ken Plonski and Martha Moyer Wagoner, long-timed friends and business colleagues. The company capitalizes on its partners' 50 years of combined experience in the communications and real estate industries to provide public relations strategies and other services for its clients. Master Planned Communications is dedicated to helping homebuilders, developers and other clients leverage the power of public relations to achieve their business objectives.