ESPN The Magazine Recognizes The Spurs

According to findings of the third annual ESPN The Magazine Ultimate Standings, the San Antonio Spurs are the #2 franchise in professional sports. The results also show that another NBA team, the Detroit Pistons, are #1.

Available in the current issue of ESPN The Magazine and on, the four-month project is the only comprehensive ranking of all all 92 MLB, NBA and NFL franchises. It aims to quantify the unique relationship between fans and their favorite teams by determining which MLB, NBA, and NFL franchises establish and maintain the most overall reward for their fans.

Driven by exclusive research and fan feedback, the Ultimate Standings debuted in 2003. Results are determined using analysis of team financial data by ESPN The Magazine and the Warsaw Sports Marketing Center at the University of Oregon, combined with fan feedback data gathered by the Norwalk, Conn.-based research and marketing firm Markitecture and To generate the Ultimate Standings, ESPN The Magazine and the independent marketers score each franchise according to criteria in eight categories. The combined scores in those eight categories resulted in an overall ranking (as well as separate rankings in each individual category).