Sixers retain renowned design firm Iron Claw for new team videos - 12/27/2011

PHILADELPHIA, PA – DECEMBER 27, 2011 – The Philadelphia 76ers Chief Executive Officer Adam Aron announced today that the team retained the services of Iron Claw - a production company specializing in design and visual effects for the film, television and video game industries - which produced and created the Sixers introduction videos that will be played at the Wells Fargo Center throughout the upcoming season.

"At the 76ers, we are striving to create one of the absolute best player introductions in the entire NBA. Having engaged Iron Claw is central to that goal," said Aron, "If you're coming to a Sixers game this season, the opening minutes will be spectacular – so, don't be late!"

Iron Claw Executive Producer Greg Talmage, along with Creative Director Sean Koriakin, led the design team which created the team’s pre-game introduction video and a new third quarter introduction video.

Iron Claw has worked with some of the biggest brands in the world, recently completing production on the opening montage for EA Sports Madden 12, one of the best-selling and most successful video game franchises in the world. Additionally, Iron Claw has done interactive work for Coke, VW, Mazda and Burger King, while also working with DirecTV, Nike and NBC Sports on commercial and broadcast spots.

Iron Claw's opening video work for Madden 12 can be seen here.