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ShareReebok and NBA Veteran to Launch Asia Tour from September 21-26, 2005
Reebok and NBA Star Allen Iverson Launch The 2005 Iverson “I Am What I Am” Asia Tour
Perhaps best known for his true “I Am What I Am” original personality, Allen Iverson, one of the biggest names in the sport of basketball, will embark on a tour throughout Asia this September. One of the NBA’s most exciting players and a Reebok marquis endorsee, Iverson will visit Asia, making his way to Tokyo, Japan and Shanghai, China, from September 21-26, 2005. An integral member of Reebok’s global “I Am What I Am” ad campaign, Iverson will host youth basketball clinics and visit with key retailers on his aptly named Reebok “I Am What I Am” tour.
Entering his 10th season in the NBA and with Reebok, Iverson has proven to have a cultural impact that few can rival. Iverson’s tour throughout Asia will create a diverse exchange between the superstar and the Asian basketball community that is sure to have a lasting impact.
“Throughout my basketball career, I’ve had the opportunity to see how the game brings people together and transcends cultural boundaries,” says Iverson. “The sport is becoming more and more popular throughout Asia, and I’m excited to share my passion for the game with the young people of the community.”
“Allen Iverson has proven to be the catalyst to pique many people’s interest in the game of basketball,” says Tom Shine, Reebok’s senior vice president, global sports marketing and entertainment. “With the game truly taking on a global appeal, Reebok’s mission is to help extend the game of basketball to more and more individuals. We feel that bringing Allen to Asia will help us reach that goal.”
Allen Iverson’s Asia Basketball Tour Schedule: • September 21-23 – Tokyo • September 23-26 – Shanghai
Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman Brands. Sales for 2004 totaled approximately $3.8 billion.
Entering his 10th season in the NBA and with Reebok, Iverson has proven to have a cultural impact that few can rival. Iverson’s tour throughout Asia will create a diverse exchange between the superstar and the Asian basketball community that is sure to have a lasting impact.
“Throughout my basketball career, I’ve had the opportunity to see how the game brings people together and transcends cultural boundaries,” says Iverson. “The sport is becoming more and more popular throughout Asia, and I’m excited to share my passion for the game with the young people of the community.”
“Allen Iverson has proven to be the catalyst to pique many people’s interest in the game of basketball,” says Tom Shine, Reebok’s senior vice president, global sports marketing and entertainment. “With the game truly taking on a global appeal, Reebok’s mission is to help extend the game of basketball to more and more individuals. We feel that bringing Allen to Asia will help us reach that goal.”
Allen Iverson’s Asia Basketball Tour Schedule: • September 21-23 – Tokyo • September 23-26 – Shanghai
Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman Brands. Sales for 2004 totaled approximately $3.8 billion.
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