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Major Announcement Regarding 76ers Branding

Sixers Press Releases


WHO: Comcast-Spectacor Chairman Ed Snider, 76ers President and General Manager Ed Stefanski & 76ers Head Coach Eddie Jordan

WHERE: Comcast Center Main Lobby - 1701 John F. Kennedy Blvd. Philadelphia, PA 19103

WHEN: Tuesday, June 23, 2009 2:00pm

DETAILS: The public is invited to attend the Philadelphia 76ers re-launch of their brand identity in the lobby of the Comcast Center, which includes a multimedia presentation on the Comcast Experience. Those who attend will receive a free T-Shirt and have the opportunity to meet team President Ed Stefanski and Head Coach Eddie Jordan. The Sixers will then embark on a T-Shirt Tour, presented by adidas, throughout the city.

Hip-Hop – who will be temporarily sporting a new look in conjunction with the announcement – Sixers Dancers, Hare Raisers, and staff will toss Sixers T-Shirts provided by Adidas to fans from a double-decker bus to fans along the following route:
- Will commence at the front of the Comcast Center
- Continue through the circle at the Art Museum
- Will loop around Main Line Health’s Lankenau Hospital
- Will then head west up Lancaster Ave., passing through Ardmore, Haverford, Bryn Mawr, Rosemont, Villanova, Radnor and Wayne
For more information on the Philadelphia 76ers, please visit the team’s official web site, SIXERS.COM.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 80 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.

For more information, please contact: Michael Preston, Sean McCloskey or Rebecca Goodman at 215-339-7666.