Lara Price

Lara Price, the 76ers Senior Vice President of Business Operations, enters her 11th season with the organization.

When she was elevated to vice president of marketing in August of 1998, Price became one of only 18 female vice presidents in the NBA. After being named the team’s Senior Vice President in August 2001, Price was promoted to her current position in June of 2003 and will continue to coordinate the day-to-day activities of the 76ers business operation closely with Sixers President and General Manager Billy King. In her expanded role, Price will also assist in overseeing the team’s sales and marketing and communications department, which includes public relations, community relations and new media, as well as game entertainment. She also oversees the Sixers television and radio broadcasts.

The recipient of several awards for excellence in advertising and public relations, Price joined the 76ers in 1996 as director of marketing after serving as manager of team services for the NBA. She also served as director of team services for the Continental Basketball Association.

A native of Boulder, Colo., Price is a graduate of Colorado State University, where she was also a member of the women’s basketball team. Price resides in suburban Philadelphia with her Rottweiler, “Deuce.”