Dunkin’ Donuts is Now the Official Coffee, Donut and Breakfast Sandwich Partner of the Philadelphia 76ers
Philadelphia, PA (January 9, 2017) – The Philadelphia 76ers and Dunkin’ Donuts today announced a partnership making Dunkin’ Donuts the official coffee, donut and breakfast sandwich partner of the team. Beginning January 11, Dunkin’ Donuts will offer DD Perks® members a 76 cent medium hot or iced coffee when they use On-the-Go Ordering in the Dunkin’ Mobile® app. The offer is valid on Sixers’ home game days only at participating Greater Philadelphia-area Dunkin’ Donuts locations (Southeastern PA, Southern NJ, and Kent and New Castle Counties, DE) during the Sixers’ 2016-17 regular season. Sixers fans can become a DD Perks® member by enrolling through DDPerks.com or through the NEW Dunkin’ Mobile® app. For offer details and restrictions, or to learn more about the DD Perks® Rewards Program, visit DDSixersGameDay.com.
During the upcoming Sixers home game against the New York Knicks, more than 200 mini-parachutes carrying Dunkin’ Donuts coffee cups and gift cards will deploy from the rafters for lucky attending fans. In addition, fans can expect to see the first-ever “Dunkin’ Donuts Munchkins® Cam,” highlighting energetic antics and dance moves from attending Sixers youth fans. Dunkin’ Donuts mascot Cuppy will engage with the Sixers entertainment team throughout the night.
Throughout the season, the newly re-named Sixers Dunk Squad presented by Dunkin’ Donuts will dunk and flip over 6-foot Dunkin’ Donuts cups onto a Dunkin’ Donuts-branded landing pad, next to ball racks designed to mirror Dunkin’ Donuts iconic donut boxes.
“We are so excited to tip-off our partnership with the Sixers and launch the 76 cent home game coffee offer for DD Perks® members who use On-the-Go Mobile ordering,” said Jessica Weissman, Field Marketing Manager, Dunkin’ Brands. “We look forward to rewarding loyal Sixers fans and helping to fuel their passion all season long.”
Fans can expect to see an array of Sixers-inspired products, promotions and special events throughout the season, including the first-ever Sixers-themed donut at participating Dunkin’ Donuts restaurants. The Dunkin’ Donuts Community Cruiser sampling truck will be on-site at select Sixers home games, and Dunkin’ Donuts will be the presenting partner of the Sixers Summer Shore Tour, a fan-favorite community event. Finally, in support of the innovative, new Philadelphia 76ers Training Complex, Dunkin’ Donuts will install a one-of-a-kind Dunkin’ Donuts Dunk Station, a premium coffee station for Sixers players and front office employees. Sixers fans and Dunkin’ Donuts customers may use the hashtag #SixersRunOnDunkin in support of the partnership and promotions.
“The fast-paced lifestyle of our players, fans and organization is matched by Dunkin’ Donuts commitment to the exceptional, personalized service they provide with their new On-the-Go Ordering in the Dunkin’ Mobile® app. Stopping at one of the hundreds of local Dunkin’ Donuts locations in the Greater Philadelphia region for a 76 cent coffee the day of every Sixers home game will become a new Sixers fan ritual,” said Chad Biggs, Philadelphia 76ers Senior Vice President of Corporate Development and Activation. “Typical of its dynamic brand, Dunkin’ Donuts is activating with a compelling 76 cent coffee promotion for fans, the entitlement of our family-friendly Dunk Squad presented by Dunkin’ Donuts, and first-of-its-kind exposure at the Philadelphia 76ers Training Complex.”
Tickets are on-sale now for the Sixers game on Wednesday, January 11 at 7:00 p.m. against the New York Knicks. Fans may purchase tickets at the arena Box Office, by calling 215-339-7676 or at SIXERS.COM, the team’s official new ticketing platform on StubHub which provides fans the tools to search, purchase and exchange Sixers tickets all in a single destination.
To learn more about Dunkin’ Donuts, please visit DunkinDonuts.com or follow us on Facebook (facebook.com/DunkinPhilly) or Twitter (twitter.com/DunkinPhilly). To learn more about DD Perks or to enroll, please visit DDPerks.com.