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Sixers Partner with KIA and Comcast Sportsnet to Collect Books

PHILADELPHIA, PA. – MARCH 10, 2012 – The Philadelphia 76ers today announced its partnership with Kia Motors America (KMA), Proud Partner of the Philadelphia 76ers, and Comcast SportsNet for the team’s “Drive 4 Kids” book drive and the creation of the “Sixers Book Nook” at Saint James Regional Catholic School (500 Tome St., Ridley, Pa.) in recognition of March being Reading Month.

The Sixers Book Nook is intended to give the more than 400 students at Saint James Regional Catholic School a special place to read. Sixers guard Jrue Holiday will help unveil the Sixers Book Nook with a ribbon-cutting ceremony and reading event on Tuesday, March 20 at 3:00 p.m. [NOTE: This event is not open to the public.]

“With a firm belief that literacy is an essential ingredient for success, Kia is pleased to team up with the Philadelphia 76ers for the ‘Drive 4 Kids’ book drive,” said Tim Chaney, director, marketing communications, KMA. “Motivating children to read through programs such as this has the potential to open the door to lifelong achievement.”

“We are extremely pleased to have Kia partner with us on such an important initiative,” said Lara Price, Sixers senior vice president of Business Operations. “Not only are we able to collect books, but also provide a special area for the children – all while promoting the importance of reading.”

The Sixers invite fans to help fill the Sixers Book Nook shelves by donating new, unused books at 25 Kia dealerships throughout the Philadelphia region from Saturday, March 10 through Friday, March 16.

Renovations for the Sixers Book Nook will take place from Tuesday, March 13 through Thursday, March 15, from 10:00 a.m. to noon and 1:00 to 5:00 p.m. each day, and will involve members of the Sixers Front Office as they volunteer throughout the week.


The Philadelphia 76ers are one of the elite franchises in the National Basketball Association and have achieved the third most wins in league history, as well as the third most playoff appearances of any team in the NBA along with three World Championships. Some of the greatest players ever to play the game have appeared in a 76ers uniform. The Philadelphia 76ers are owned by an investor syndicate led by prominent financier Joshua Harris and play home games in Philadelphia’s Wells Fargo Center.

For more information, please contact Sixers Public Relations at 215-339-7666.